Results 271 to 280 of about 416,109 (306)
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Schmalenbach Business Review, 2011
Current research argues that a market-driving strategy leads to a competitive advantage. However, a market-driving strategy tries to change established rules in the marketplace and thus, is difficult to pursue. We argue that a market-driving strategy must be based on distinct capabilities and that firms using this strategy will perform a set of ...
Pervez N. Ghauri +3 more
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Current research argues that a market-driving strategy leads to a competitive advantage. However, a market-driving strategy tries to change established rules in the marketplace and thus, is difficult to pursue. We argue that a market-driving strategy must be based on distinct capabilities and that firms using this strategy will perform a set of ...
Pervez N. Ghauri +3 more
openaire +2 more sources
The influence of marketing capabilities on economic international performance
International Marketing Review, 2008PurposeThe paper's objective is to demonstrate that marketing capabilities have positive effects on firms' international performance. These effects may be both direct and indirect. Marketing capabilities foster international commitment and influence the choice of international entry mode.
Andreu Blesa, Maria Ripollés
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Journal of International Marketing, 2012
Few studies have examined the dynamic capabilities perspective in the context of international new ventures (INVs) and, in particular, toward their marketing activities. Using a cross-country case approach, this article explores the role of stakeholders in the marketing capability–building processes of INVs in Ireland, Sweden, and Denmark.
Evers, Natasha +2 more
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Few studies have examined the dynamic capabilities perspective in the context of international new ventures (INVs) and, in particular, toward their marketing activities. Using a cross-country case approach, this article explores the role of stakeholders in the marketing capability–building processes of INVs in Ireland, Sweden, and Denmark.
Evers, Natasha +2 more
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Digital marketing capabilities in international firms: a relational perspective
International Marketing Review, 2020PurposeDifferences in digital adoption between firms call for a clearer conceptualization of digital marketing capabilities (DMCs). The purpose of this paper is twofold: (1) to offer a conceptualization of DMCs from a relational dynamic capabilities perspective and (2) to explore performance outcomes of DMCs for international firms, taking into account
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A study in international marketing: The development of a consumer database marketing capability
Journal of Marketing Management, 1997This paper examines the reasons why Seagram Europe & Africa (SE&A) decided to develop their database marketing capability in Europe. The paper describes the environmental changes, external and internal, that led SE&A to re‐evaluate their marketing communications strategy and examine sponsorship and direct marketing opportunities for Europe.
Clive Nancarrow +2 more
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Journal of Intellectual Capital
Purpose This study develops and empirically validates an integrative framework examining the complex interrelationships among vicarious learning, learning orientation, digitalization, intellectual capital (IC), big data analytics capability (BDAC), digital business and marketing capabilities (DBMC) and ...
Han Lee, Hsiu-Wen Liu, Chia-Wen Chang
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Purpose This study develops and empirically validates an integrative framework examining the complex interrelationships among vicarious learning, learning orientation, digitalization, intellectual capital (IC), big data analytics capability (BDAC), digital business and marketing capabilities (DBMC) and ...
Han Lee, Hsiu-Wen Liu, Chia-Wen Chang
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International dynamic marketing capabilities: developments and a research agenda
International Marketing ReviewPurposeIn this paper, the authors aim to introduce international dynamic marketing capabilities (IDMCs) theoretically derived from marketing capabilities (MCs), dynamic marketing capabilities (DMCs) and international marketing capabilities (IMCs) and provide a novel conceptualization of the concept by applying a holistic view of the international ...
Gregor Pfajfar +2 more
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Journal of Global Scholars of Marketing Science, 2016
AbstractThe authors examine how the internal marketing capabilities of export firms in B2B contexts affect export marketing strategies, B2B marketing mix and export performance. The study uses marketing organization capability, marketing human resources capability, marketing financial capability and marketing infrastructure as the internal marketing ...
Kyong Ryul Koo +2 more
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AbstractThe authors examine how the internal marketing capabilities of export firms in B2B contexts affect export marketing strategies, B2B marketing mix and export performance. The study uses marketing organization capability, marketing human resources capability, marketing financial capability and marketing infrastructure as the internal marketing ...
Kyong Ryul Koo +2 more
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International Marketing Review
Purpose Leveraging upper echelons theory, the authors explored how digital marketing capabilities (DMCs) of emerging market small and medium-sized enterprises (EM-SMEs) help develop international marketing agility (IMA), which mediates international market performance (IMP).
Arpita Agnihotri +3 more
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Purpose Leveraging upper echelons theory, the authors explored how digital marketing capabilities (DMCs) of emerging market small and medium-sized enterprises (EM-SMEs) help develop international marketing agility (IMA), which mediates international market performance (IMP).
Arpita Agnihotri +3 more
openaire +2 more sources
International Strategies by Emerging Market Companies: A Dynamic Capabilities Perspective
Academy of Management Proceedings, 2014This paper focuses on the importance of dynamic capabilities in shaping the nature of international strategies of emerging market multinational corporations (EMNCs).
Ping Deng +2 more
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