Results 281 to 290 of about 416,109 (306)

Antecedents and consequences of marketing dynamic capabilities in international joint ventures

Journal of International Business Studies, 2009
The influence of firms' dynamic capabilities on performance has been well articulated in the strategy literature. Yet conceptualization and operationalization of dynamic capabilities in marketing function have not been attempted, and empirical evidence substantiating the effect of dynamic capabilities is scarce.
Fang, E., Zou, Shaoming
openaire   +4 more sources

THE EFFECT OF MARKET AND INTERNAL FAILURES ON CAPABILITY SOURCING CHOICES.

Academy of Management Proceedings, 2003
This paper identifies drivers, including both market failures and internal failures, that influence when firms chose internal and external sources for new capabilities. Early studies examining internal and external sourcing stressed that failures in market institutions that govern inter-firm exchange create incentives for internal sourcing, where ...
Laurence Capron, Will Mitchell
openaire   +1 more source

Digital Marketing Capabilities and International Market Performance of Multinational Companies in Rivers State

This research explored how digital marketing competencies, specifically social media marketing and content development capabilities, affect international market performance in multinational corporations operating within Rivers State, Nigeria. The study assessed international market performance using three core metrics: brand visibility, market ...
Ofori, Queeneth Namumiin, Nwikinaka, Lebari Blessing, Ehio, Victor Nzeyele   +2 more
openaire   +1 more source

The impact of internal marketing on knowledge sharing capability

European J. of International Management, 2022
Reza Marvi, Pantea Foroudi, Saheb Imani
openaire   +1 more source

Pengaruh Internal Marketing dan Marketing Capabilities terhadap Competitive Advantage pada PT Sirtanio Organik Indonesia

Jurnal Strategi dan Bisnis
This research aims to examine the correlation of competitive advantage and internal marketing and marketing capabilities will influence the marketing done by the company. This correlation wants to show the relationship between strategic advantage and competitive advantage, this is an effort in creating competitive in a dynamic competitive market ...
Muhammad Rizqi Firdaus Muhammad Rizqi Firdaus, I Ketut Mastika I Ketut Mastika, Edy Wahyudi Edy Wahyudi   +2 more
openaire   +1 more source

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly