Designing and Explaining a Model for Stable Export in Ceramic and Tile Companies [PDF]
پژوهشهای مدیریت عمومی, 2019 Extended Abstract Abstract Iran's ceramic tile industry is one of the largest exporter industries in the country and has a high capacity for furthermore export development.
Gholamhosein Khorshidi +2 more
doaj +1 more source
Marketing capabilities: do they matter in INVs? [PDF]
, 2010 This paper examines the influence that marketing capabilities developed in international new ventures can have on their international performance and international geographical diversification.
Blesa, Andreu +2 more
core +1 more source
Frontiers in Psychology, 2021 Research on multinational inter-organizational relationships has demonstrated that the capabilities of small and medium sized enterprises (SMEs) can be developed via partnerships, but at present, we lack studies that relate the development of such ...
Guoying Ren, Michael Yao-Ping Peng
doaj +1 more source
Marketing Strategies in Sports Transfers: Transparency, Competitiveness, and Players' Rights in the Global Market [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe aim of this study is to investigate the effect of strategic flexibility on the export performance of companies in Khorasan Science and Technology Park through international marketing capability.
Mohammad saeid Kiani, leila nazari
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Heliyon, 2023 Digitalization has facilitated the improvement of small and medium-sized enterprises (SMEs). Firms develop their internal skills to deal with external challenges stemming from the digitalization process and the COVID-19 crisis.
My-Trinh Bui, Huong-Linh Le
doaj +1 more source
Information technology and marketing performance within international market-entry alliances: a review and an integrated conceptual framework [PDF]
, 2017 The purpose of our paper is to engage in a comprehensive review of the research on Information Technology (IT)-mediated international market-entry alliances.This paper provides a theory-informed conceptual framework of IT-enabled cross-border interfirm ...
Priporas, Constantinos-Vasilios +1 more
core +1 more source
Investigating the impact of strategic flexibility on the export performance of companies in Khorasan Science and Technology Park; examining the mediating role of international marketing capability and the moderating role of adaptation to digital tech [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe aim of this study is to investigate the effect of strategic flexibility on the export performance of companies in Khorasan Science and Technology Park through international marketing capability.
HOOMAN JABBARI +2 more
doaj +1 more source
Dynamics of Catching Up: Exploring National, Sectoral, and Ownership Influences in Two Emerging Economy Firms [PDF]
Yönetim ve Organizasyon Araştırmaları Dergisi, 2023 Extant literature has extensively studied innovation-capability building in emerging economy firms (EEFs) from South Korea and China, but tends to neglect EEFs in somewhat less successful emerging economies, like Brazil and Turkey.
Solmaz Filiz Karabag, Christian Berggren
doaj +1 more source
Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs
Jurnal Dinamika Manajemen, 2017 Various models of relationship marketing were developed with the aim to create sustainable performance. Old model of marketing is a conventional marketing that only rely on face to face marketing.
Naili Farida +2 more
doaj +1 more source
Markets and marketing research on poverty and its alleviation: Summarizing an evolving logic toward human capabilities, well-being goals and transformation [PDF]
, 2017 Marketing practitioners and business scholars now view some of the world’s poorest communities as profitable growth markets. Hence a market-based approach to poverty alleviation has gathered momentum.
Adams W.M. +25 more
core +2 more sources