Market Orientation and Marketing Innovation Activities in the Czech Manufacturing Sector
Market competition drives organizations to higher efficiency. This paper analyses the relationship between the prevailing organization’s market orientation and marketing innovation activities.
Marek Vokoun, Romana Píchová
doaj +1 more source
The implications of WTO accession on the pharmaceutical industry in China [PDF]
Given the limited capabilities of R&D and global distribution channels, and the virtual non-existence of patented drugs, the Chinese pharmaceutical industry has little chance to enter the global market of Western prescription drugs and compete with the ...
Yeung, Godfrey
core +1 more source
Investigating the effect of innovation capabilities on the relationship between international orientation and export performance [PDF]
Purpose: The purpose of this research is to achieve a better understanding of the development of organizational capabilities of knowledge-based companies and to improve their export performance.
Hossein Norouzi +2 more
doaj +1 more source
The main goal of this research is to study the impact of uncertainty on export performance, from a resource-based perspective. Despite the ample research on how economies behave during periods of high uncertainty, there is still a poor understanding of ...
Jorge Vieira +3 more
doaj +1 more source
Supply chain management as the key to a firm’s strategy in the global marketplace [PDF]
Purpose: This research aims to analyze the intersection of two literature streams: that of strategy and supply chain management (SCM). This review should create a better understanding of “strategic SCM” by focusing on relevant theories in the strategic ...
Dr Xenophon Koufteros +4 more
core +1 more source
International strategies of emerging market multinationals: A dynamic capabilities perspective [PDF]
AbstractThis paper focuses on the importance of dynamic capabilities in shaping the nature of international strategies of emerging market multinationals from mid-range economies. We argue that dynamic capabilities theory provides an insightful approach to understanding the internationalization of emerging market multinationals and their strategic ...
Ping Deng +3 more
openaire +1 more source
The arts global digital marketing activity is one of the most prominent manifestations of the contemporary transformation in the circulation of cultural products, and that this event has become a new knowledge event that deserves to be a framework for ...
Salam Jabbar Chiad
doaj +1 more source
Investigating the role of marketing capabilities and market performance in achieving strategic goals of export companies in Zanjan province with emphasis on the mediation of competition intensity [PDF]
The aim of this study is to investigate the effect of marketing capabilities and market performance on improving strategic goals with the mediation of competitive intensity among export companies in Zanjan province.
Mohammad Rafiei +3 more
doaj +1 more source
Lusophone-African SME internationalization: a case for born global and international joint ventures [PDF]
This study investigates the internationalization strategies of Lusophone Africa multinational enterprises (MNEs) from Angola and Mozambique, more specifically their entry mode.
Goncalves, Marcus +1 more
core +1 more source
The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg +43 more
wiley +1 more source

