Results 261 to 270 of about 5,823,455 (327)

Internet Marketing

Encyclopedia of the UN Sustainable Development Goals, 2008
Abstract This chapter examines how the Internet affects the firm's marketing policies. It shows how the firm should choose its marketing strategies including pricing (distinguishing between the B to B and B to C markets) and advertising messages.
Dragan Varagić
semanticscholar   +4 more sources

Marketing on the Internet

Journal of Consumer Marketing, 1996
Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how businesses can use its unlimited potential to their advantage. Concludes that the Internet has many risks associated with its use, but it has many benefits too.
Pallab Paul
exaly   +2 more sources

Internet marketing practices

Information Management and Computer Security, 1996
This project explores some of the ways that companies are ‐ or will be ‐ using the Internet to improve the marketing of their commercial businesses. It focuses upon practical lessons that marketing professionals can use to match and customize the resources of their form to the needs of their customers.
exaly   +3 more sources

The marketing of gambling on the Internet

open access: yesInternet Research, 1999
It is estimated that gambling on the Internet will be worth as much as $3bn by 2001. Gambling via interactive technology is already underpinned by two recent changes in consumer behaviour. First, increasing familiarisation with interactive technology and second, by changes in the way the gambling market operates.
Brindley, Clare
openaire   +4 more sources

Do internet marketing capabilities interact with the effect of procedural capabilities for public procurement participation on SMEs’ sales performance?

Journal of Public Procurement, 2023
Purpose This study aims to examine the influence of procedural capabilities for public procurement participation on small and medium enterprises’ (SMEs) sales performance in Tanzania.
I. Changalima   +7 more
semanticscholar   +1 more source

The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine)

, 2021
PurposeThe purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and ...
A. Kisiołek, O. Karyy, Lіubov Нalkiv
semanticscholar   +1 more source

Internet Marketing of Cardioprotective Dietary Supplements

Journal of Alternative and Complementary Medicine, 2020
Objectives: Considering high prevalence of use of dietary supplements and their easy access on the internet, the aim of this research was to examine and assess the prevalence of the internet marketing of heart-protective supplements as the most popular ...
A. Bjelica   +5 more
semanticscholar   +1 more source

The influence of internet marketing capabilities on international market performance

, 2020
The paper aims to explore the influential path of internet marketing capabilities impacting international market performance. The paper further investigates the mitigating roles of market- and entrepreneurial-oriented behaviors and knowledge ...
Chia-Ling Liu   +2 more
semanticscholar   +1 more source

Content analysis of internet marketing strategies used to promote flavored electronic cigarettes.

Addictive Behaviours, 2019
INTRODUCTION Flavored e-cigarette (ECIG) use and Internet marketing have increased in the U.S. This study examined the content used to promote flavored ECIG liquids on retailer websites. METHODS Four ECIG liquid retailers from four U.S.
Eric K. Soule   +6 more
semanticscholar   +1 more source

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