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Harnessing Neuroscience in Social Advertising: From Emotional Impact to Cognitive Understanding and Intentional Behavior in Children and Adolescents

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study examines emotional responses and their associations with Cognitive Understanding and Intentional Behavior following exposure to a social advertising video featuring historical female role models. Using a mixed‐methods approach that combines near‐infrared spectroscopy with survey data, it investigates how emotional responses observed
Patricia P. Iglesias‐Sánchez   +3 more
wiley   +1 more source
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