Results 191 to 200 of about 2,639,724 (283)

The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropomorphic attribution ...
Yangjuan Hu, Fulya Acikgoz, Shubin Yu
wiley   +1 more source

In Favor of Digital Detox: Developing the Attitude Toward Digital Detox Scale

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The extensive usage of digital devices can lead to technological overload, potentially damaging interpersonal relations, individual performance, and personal well‐being. Digital detox describes consumers' counter‐reaction by intentionally reducing the use of digital devices for a specific period of time.
Svenja Winkler   +3 more
wiley   +1 more source

When AI Remembers: Investigating the Dual Role of Long‐Term Memory in Chatbots

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This research investigates the dual role of long‐term memory (LTM) in AI chatbots and its impact on customer outcomes. Drawing on Mind Perception Theory and Privacy Calculus Theory, we conceptualize LTM as a continuity‐based design capability that may be interpreted as a functional service feature, a privacy‐relevant cue, or a basis for ...
Maedeh Parvizian   +4 more
wiley   +1 more source

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

Shaping Manager Well‐Being and Functioning in Declining Nonprofit Organizations: The Critical Role of Strategy Implementation

open access: yesNonprofit Management and Leadership, EarlyView.
ABSTRACT Under the roof of Christian churches in Central Europe, some nonprofit organizations (NPOs) grow, while others are in marked decline. Our study in this context extends a previous focus on financial indicators to NPO managers' experiences, their role clarity and job satisfaction, during phases of organizational growth and decline. Specifically,
Max Niehoff, Johannes Stark
wiley   +1 more source

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