Results 21 to 30 of about 1,536 (136)
Revista Galega de EconomíaThis study applies the “value get, value give” framework to explain how gamified loyalty programmes create value for firms. This study proposes a model which has been tested and whose aim is to analyse whether the perceived value offered by a gamified ...
Sara Catalán, Julia Marchan
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Management Letters/Cuadernos de Gestión, 2014 The corporate marketing perspective is a new paradigm which identifies the management of the business identity, image and reputation as an essential tool for the survival and success of companies.
Andrea Pérez +1 more
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Business Research Quarterly, 2021 New product development (NPD) collaborations with external partners involve high coordination costs and run substantial risks. Formalization seems to be an effective mechanism to mitigate said costs and risks, although the issue of whether formalization ...
María Pemartín +1 more
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Sex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones
Management Letters/Cuadernos de Gestión, 2019 Theoretical framework. The audiovisual sector has grown and evolved in recent years with the appearance of new products and companies that strive to achieve leadership in the sector, such as HBO or Netflix.
Álvaro J. Rojas Lamorena +2 more
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The concept and measurement of consumer value: agreements and disagreements
Management Letters/Cuadernos de Gestión, 2020 Studying the value concept turns out to be necessary and useful in Marketing because it is academically endemic and professionally relevant. However, despite decades of research, authors denounce a certain vicious circle of conceptual and methodological ...
Martina G. Gallarza +2 more
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European Management Review, EarlyView.Abstract Firm innovation and corporate social responsibility (CSR) are key strategic considerations that shape a firm's competitiveness and sustainability. However, studies exploring the relationship between the two are heterogeneous and sometimes obtain contradictory results, making it difficult to draw clear conclusions.
Daniel Alonso‐Martínez +2 more
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Ontología sacrificial y teoría de la ilusión. Un programa de rehabilitación para Jean Baudrillard
LogosEste artículo intenta traer a Jean Baudrillard de nuevo al escenario filosófico y reubicarlo tras dos décadas de su muerte, en las que apenas se encuentran trabajos que den cuenta de su legado filosófico como un cuerpo conceptual singular.
Diego Herranz Andújar
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Management Letters/Cuadernos de Gestión, 2017 This work analyzes whether the cultural values of a language influence when processing information from a website and its effect on the perceived risk online, on the development of positive attitudes toward a Web site and loyalties on the service offered
Juan Miguel Alcántara Pilar +1 more
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Noninvasive Focal Gene Delivery into the Cerebellum of Non‐Human Primates using Focused Ultrasound
Advanced Science, Volume 13, Issue 37, 3 July 2026.Focal and non‐invasive viral vector delivery in non‐human primates remains a major challenge in translational neuroscience. Low‐intensity focused ultrasound was used to transiently open the blood–brain barrier and enable targeted gene delivery to the cerebellum.
Noelia Esteban‐García +11 more
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Setting Priorities for the Acquisition of Primary Plant Occurrence Data
Diversity and Distributions, Volume 32, Issue 7, July 2026.ABSTRACT Aim Effective implementation of the Global Biodiversity Framework and Global Strategy for Plant Conservation relies on accurate species distribution data. However, current vascular plant distribution data are often sparse and biased, requiring significant expansion.
Nadia Bystriakova +34 more
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