Results 91 to 100 of about 42,934 (311)

It’s giving halal: Gen Z behavior bridging halal certification and MSMEs’ purchase intention

Review of Islamic Social Finance and Entrepreneurship
Purpose – This study evaluates the influence of halal certification and Islamic marketing strategies on the purchase intention of MSMEs culinary products, with Gen Z consumer behavior as a mediating variable.
Nimas Ayu Arumbinang, Nur Imam Saifuloh
doaj   +1 more source

Marketing strategies from the Islamic Perspective: Reviewing the relevance of elements of the marketing mix

Journal of Emerging Economies and Islamic Research, 2020
This conceptual paper addresses the relevance of the marketing mix elements in the context of the Islamic business framework. Using the product, price, place of distribution, promotion and people as the bases of discussion, this article relates the implications of riba (interest), gharar (excessive uncertainty), and maisir (gambling) in the context of ...
openaire   +2 more sources

The impact of the current student loans regime on Muslim student engagement and retention in English higher education

British Educational Research Journal, EarlyView.
Abstract There is much interest in the potential for an alternative funding system for higher education students in England to support the spiritual and worldly needs of British Muslim students. At the heart of this issue lies a tension over whether the student financing system in English HE is haram, or forbidden under Islamic (Shari'ah) law, because ...
Richard Hall, Yusraa Maryam, Sumeya Loonat   +2 more
wiley   +1 more source

Analisis Strategi Pemasaran Kedai Usaha Mie Jeng-Kang Menurut Perspektif Etika Bisnis Islam

Islamic Economics and Business Review, 2022
The business world has developed rather quickly, one of the issues that frequently arises has to do with marketing. Creating a suitable plan is essential to achieving business goals.
Hasilatun Rizqo, Tati Handayani
doaj  

PENERAPAN ASPEK SPIRITUALITAS-RELIGIUSITAS DALAM KEPUTUSAN BEROBAT DI RUMAH SAKIT ISLAM

Inferensi Jurnal Penelitian Sosial Keagamaan, 2016
This research is trying to observe spirituality-religiousity aspect through marketing mix that influences the patients to choose Islamic hospital.
Anton Bawono
doaj   +1 more source

University strategy in transnational higher education: The strategic approaches of newly established and ‘small’ international branch campuses

British Educational Research Journal, EarlyView.
Abstract Newly established international branch campuses (IBCs) commence operations without a student body, and even after several years, many institutions fail to grow beyond 500 students. Despite having unique strategic needs, small IBCs are largely overlooked in the higher education literature.
Stephen Wilkins, Joe Hazzam
wiley   +1 more source

KONSEP MARKETING MIX SYARIAH

, 2017
ABSTRAK. Pokok permasalahan yang akan dibahas dalam penulisan ini adalah konsep marketing mix yang sesuai dengan syariah. Penilaian konsep marketing mix yang sesuai syariah ini menilai variabel Product (Produk), Price (Harga), Place (Penempatan), dan ...
Syukur, Patah Abdul, Syahbudin, Fahmi
core   +1 more source

Implementation of Marketing Mix Strategies in Dealing with Business Competition in The Islamic Economy’s Perspective 

Academia Open, 2021
An important marketing strategy is carried out by a business so that it does not lag behind its competitors, of course it must be carried out in accordance with marketing in Islamic sharia. In the face of competition, Martabak Terangbulan Bogasari Bandung implements a marketing mix strategy.
Septya Rifki Ayunda Paramesta, null Masruchin   +1 more
openaire   +2 more sources

The Technology Valley of Death of Circular Economy Solutions: A System Dynamics Simulation of Business Strategies for the Second‐Use Battery Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Retired electric vehicle (EV) batteries can be repurposed to stationary storage batteries. While this circularity solution has attracted attention from entrepreneurs, falling battery prices, along with the longer lifetime of new batteries, high consumer expectations and limited governmental support challenge the approach.
Juliane Seika, Merla Kubli
wiley   +1 more source

Revisiting exchange concept: A rationale for marketing mix in Islamic Marketing / Johari Abdullah [PDF]

, 2017
Marketing mix has been the cornerstone of the discipline and dominating marketing early thought. This concept has been the focal point in the development of conventional managerial paradigm with strong adherence to its normative pillars of ‘4 Ps ...
Abdullah, Johari
core   +2 more sources