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Mix Marketing : Marketing Communications 01/XI/Januari 2014

, 2015
Creative Marketing For SME. Sejatinya banyak produk/jasa Small Medium Enterprises Indonesia yang inovatif. Hanya saja, tidak sedikit yang melewatkan peluang karena terbatasnya ilmu dan wawasan marketing mereka. COVER STORY.
Mix Marketing
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Decarbonization in Financial Turbulent Times: Global Value Chains and Regulatory Framework

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines how participation in global value chains (GVCs) influences carbon emissions amid financial turbulence, with attention to cross‐country heterogeneity and distributional dynamics. Although existing research has explored trade–environment linkages, limited attention has been given to how GVC integration interacts with ...
Xiaoyong Xu, Lu Zhang, Kingsley Imandojemu, Felix Orole, Romanus Osabohien   +4 more
wiley   +1 more source

Managing Sustainability‐Related Human Rights Risks: The Role of Multilevel Governance and Institutional Accountability

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainability‐related human rights risks, including forced labour, labour exploitation and other forms of human rights abuse, remain persistent challenges across countries, particularly where corporate accountability and national institutional frameworks are weak.
Doaa Shohaieb, Tantawy Moussa, Amir Allam, Mahmoud Elmarzouky   +3 more
wiley   +1 more source

Green Transformational Leadership and Corporate Environmental Performance: An Environmental Innovation Perspective From an Emerging Economy

Business Strategy and the Environment, EarlyView.
ABSTRACT We investigate the relationship of green transformational leadership (GTL) and corporate environmental performance (CEP) as an environmental strategy implementation challenge in Bangladesh's telecommunications industry. Drawing on environmental innovation theory, AMO, and social exchange perspectives, we examine the direct association between ...
Mohammad Nurul Alam, Nadine Campbell, Zaiba Ali, Hammad S. Alotaibi, Muhammad Tanveer   +4 more
wiley   +1 more source

Analisis Strategi Islamic Marketing Mix Pada Produk Pembiayaan BMT UGT Nusantara Cabang Blega Menurut Perspektif Samir Abuznaid

El-Jizya: Jurnal Ekonomi Islam
Penelitian ini mengkaji pemasaran dalam lembaga keuangan, khususnya di sektor keuangan syariah yang berkembang pesat dengan persaingan yang semakin ketat.
Nasrulloh, Ghuzat Fidinillah
doaj   +1 more source

Can Private Equity Deliver on Its Societal Ambitions? What We Know and Don't Know About Environmental, Social, and Governance Factor Integration in Private Equity

Business Strategy and the Environment, EarlyView.
ABSTRACT Private equity (PE) firms increasingly integrate environmental, social, and governance (ESG) factors in investment decisions and raise impact funds to address sustainability challenges. We review and integrate the growing body of literature on why, when, and how PE fund managers incorporate ESG factors into their investment strategies and ...
Tjarda Molenaar, Christopher Wickert, Svetlana Khapova   +2 more
wiley   +1 more source

Internal Marketing of Sustainability: Nonmanagerial Employees' Perspectives in the Hospitality Sector

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainable business practices are widely promoted in hospitality, yet a persistent gap persists between sustainability strategies and their implementation in daily operations. This study focuses on the sustainability strategy–implementation gap by examining how nonmanagerial employees, responsible for operational delivery, perceive and ...
Zivai Machaka Mare, Humeyra Dogru Dastan
wiley   +1 more source

SDG Forward Faster in the Face of Geopolitical and Climate Risks: Does CEO Power Strengthen This Relationship?

Business Strategy and the Environment, EarlyView.
ABSTRACT In a macroeconomic environment characterised by systemic disruptions and global uncertainty, companies are forced to reconfigure their sustainability strategies. This study examines the combined impact of geopolitical and climate risks on corporate commitment to and actual progress toward the United Nations (UN) Sustainable Development Goals ...
Isabel‐María García‐Sánchez
wiley   +1 more source

Digital Transformation for Sustainable Development of SMEs: A Systematic Review of ‘How We Know,’ ‘What We Know’ and Research Agenda

Business Strategy and the Environment, EarlyView.
ABSTRACT Small‐ and medium‐sized enterprises (SMEs) are expected to contribute more significantly to the sustainability agenda. Digital transformation (DT) has the potential to enable SMEs to fulfil their sustainable development goals. However, SMEs encounter unique challenges in leveraging DT for sustainability due to their size, limited resources and
Phuc G. Le, Duyen Chu, Thomas Domboka, Hien Nguyen   +3 more
wiley   +1 more source

RETAIL MARKETING INSTRUMENTS – AN ANALYTIC APPROACH [PDF]

Each of the classical marketing mix policies get specific meanings and characteristics in retail. Some of the authors suggest their accurate transposition in retail, meanwhile others highlight those elements derivate from the service marketing mix. There
Assist. Ph.D Student Dan Cristian Dabija, Lect. Ph.D Alt Monika Anetta, Assist. Ph.D Student Ioana N. Abrudan   +2 more
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