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Kontribusi Penerapan Strategi Marketing Mix Islam Dalam Peningkatan Kinerja
Al Itmamiy Jurnal Hukum Ekonomi Syariah (Muamalah), 2022The 4.0 Industrial Revolution is currently a hot topic of discussion by economic practitioners, academics and entrepreneurs. Because it requires that the elements have competitiveness from various aspects, so they can realize what they aspire to. Especially those engaged in Sharia business. Along with the development of the Sharia Business world, also
null Malikul Irfan, Akrim Billah
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Marketing Mix from Islamic Marketing Perspective
SSRN Electronic Journal, 2012The current practice of marketing prevailing nowadays all over the world is sometimes not suitable to the Muslim population, given the different religious teachings of Islam that are reflected on all the other aspects of the Muslims’ lives as Islam is not a mere religion but rather a complete way of life, containing guidelines and teachings for every ...
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The Significance of Maqashid Shariah in the Development of the Islamic Marketing Mix Concept
Journal of Namibian Studies : History Politics Culture, 2023This paper discusses the conceptualization of the Islamic marketing mix which is based on the theory of maqāṣid syarī'ah which is derived from the Koran and as-Sunnah covering products, prices, promotions, distribution, and people. The marketing mix in an Islamic perspective is different from the marketing mix in conventional economics.
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ISLAMIC BANK SAVINGS CUSTOMER RETENTION: IN TERMS OF THE SERVICE MARKETING MIX
2020The main goal of every business is to create and retain customers. But many companies are more concerned with creating new customers than the retention of existing customers. Though, by the increase in customer retention can increase long-term profits.
Akbar, Y. Rahmat, Basriani, Agustin
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Comparative Analysis of the Islamic and Traditional Marketing Mix
How to Cope With Disrupted Times, 2018Veronika Ferenczová, László Józsa
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Promotion mix management: A consumer focused Islamic perspective†
Journal of Marketing Communications, 2016Salman Yousaf
exaly

