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Kontribusi Penerapan Strategi Marketing Mix Islam Dalam Peningkatan Kinerja

Al Itmamiy Jurnal Hukum Ekonomi Syariah (Muamalah), 2022
 The 4.0 Industrial Revolution is currently a hot topic of discussion by economic practitioners, academics and entrepreneurs. Because it requires that the elements have competitiveness from various aspects, so they can realize what they aspire to. Especially those engaged in Sharia business. Along with the development of the Sharia Business world, also
null Malikul Irfan, Akrim Billah
openaire   +1 more source

Marketing Mix from Islamic Marketing Perspective

SSRN Electronic Journal, 2012
The current practice of marketing prevailing nowadays all over the world is sometimes not suitable to the Muslim population, given the different religious teachings of Islam that are reflected on all the other aspects of the Muslims’ lives as Islam is not a mere religion but rather a complete way of life, containing guidelines and teachings for every ...
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The Significance of Maqashid Shariah in the Development of the Islamic Marketing Mix Concept

Journal of Namibian Studies : History Politics Culture, 2023
This paper discusses the conceptualization of the Islamic marketing mix which is based on the theory of maqāṣid syarī'ah which is derived from the Koran and as-Sunnah covering products, prices, promotions, distribution, and people. The marketing mix in an Islamic perspective is different from the marketing mix in conventional economics.
openaire   +1 more source

ISLAMIC BANK SAVINGS CUSTOMER RETENTION: IN TERMS OF THE SERVICE MARKETING MIX

2020
The main goal of every business is to create and retain customers. But many companies are more concerned with creating new customers than the retention of existing customers. Though, by the increase in customer retention can increase long-term profits.
Akbar, Y. Rahmat, Basriani, Agustin
openaire   +3 more sources

Migration (Hijra) to Islamic bank based on push–pull–mooring theory: a services marketing mix perspective

Journal of Islamic Marketing, 2021
Gita Gayatri, Sri Rahayu Hijrah Hati
exaly  

Comparative Analysis of the Islamic and Traditional Marketing Mix

How to Cope With Disrupted Times, 2018
Veronika Ferenczová, László Józsa
openaire   +1 more source

Promotion mix management: A consumer focused Islamic perspective†

Journal of Marketing Communications, 2016
Salman Yousaf
exaly  

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