Results 81 to 90 of about 47,178 (303)

Implementing the 7P Marketing Mix in Islamic Education: Insights from Phatnawitya School, Thailand

MANAGERIA: Jurnal Manajemen Pendidikan Islam, 2023
This research provides an in-depth examination of the 7P marketing mix strategy within Phatnawitya School, an Islamic institution catering to a minority Muslim community in a predominantly Buddhist region of Southern Thailand. Utilizing a qualitative methodology with a descriptive approach, the study explores the school's application of the 7P ...
null Isti Amalia N. Ibrahim, null Muhammad Nuril Huda, null Afida Safriani, null Masitoh Luebaesa   +3 more
openaire   +1 more source

Management of Madrasah Tsanawiyah's Marketing Mix Strategy in Increasing New Student Interest

Jurnal Iqra': Kajian Ilmu Pendidikan
In today’s competitive educational landscape, madrasahs must actively engage in marketing strategies to ensure their sustainability and growth. Without effective promotion, even a well-managed institution may face declining student enrollment.
Abdul Fatah, Abdus Salam DZ, Imam Tabroni, Abdul Karim, Jalaludin, Maftuhah Dewi   +5 more
doaj   +1 more source

The Strategic Marketing of Islamic Banking Indonesia in Attracting Indonesia Consumer [PDF]

, 2011
The main objective of this study is to examine the influenced component of marketing strategic in Islamic banking in attracting Indonesian consumer. In order to measure that, four types of component in Islamic banking marketing strategic which were about
Anggoro, Muhammad Agung
core  

A Natural Resource‐Based View of Circular Economy Practices in the Pharmaceutical Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Pharmaceutical industry is facing escalating environmental sustainability issues including gaseous emissions, waste generation, and excessive consumption of energy and non‐renewable materials. Nevertheless, the adoption of sustainable business models such as the circular economy (CE) is still in its infancy in this sector due to complex ...
Amna Farrukh, Muhammad Sohaib Sajjad
wiley   +1 more source

The Impact of Corporate Culture on Marketing Performance [PDF]

, 2018
The purpose of this study is to determine the typology of corporate culture of Islamic banking. This study also aims to determine the influence of corporate culture of Islamic banking on marketing performance.This study proves that the corporate culture ...
Fathoni, M. A. (Muhammad), Rodoni, A. (Ahmad)   +1 more
core  

Misconceptions of culture in cross cultural business and management studies [PDF]

, 2009
In this paper, I critique the cliched representations of culture in the general context of cross-cultural business and management studies. My primary objective is to demonstrate how a lack of conceptualisation of culture has resulted in the proliferation
Jafari, Aliakbar
core   +1 more source

Merging Psychological, Social, and Rational Perspectives: A Study of the Determinants of Consumer Choices for Sustainable Furniture

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines consumer purchase intentions for a sofa produced through industrial symbiosis (IS), utilizing recycled textiles and fibers. As a high‐investment product, the IS sofa requires a significant financial commitment and involves complex decision‐making, an area less studied compared with other sustainable goods categories.
Rosa Maria Dangelico, Luca Fraccascia, Valerio Schiaroli   +2 more
wiley   +1 more source

Economic Pricing Mechanisms for Islamic Financial Instruments: Ijarah Model [PDF]

The Islamic Economic and banking industry have been trying for the last two decades to extend its outreach to expand its operation business and services in a comparable footing to conventional banking. This paper discusses one of the important hurdles in
Alsayyed, Nidal, Saba, Irum
core   +1 more source

A Failure of Communication on the Cross-Cultural Campus [PDF]

, 2009
This paper reports findings from an ethnographic study into the adjustment experience of a group of postgraduate international students at a university in the South of England.
Brown, Lorraine
core   +1 more source

The Role of Corporate Governance in Enhancing Environmental and Social Performance

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigates how different corporate governance (CG) approaches influence firms' environmental and social performance, specifically focusing on the role of internal vs. external resources and operational vs. strategic approaches. Anchored in stakeholder and resource dependency theory, we develop a conceptual framework grounded in ...
Tommaso Fornasari, Marco Traversi, Mariasole Bannò   +2 more
wiley   +1 more source