Results 1 to 10 of about 1,469 (162)
The Marketing Strategy of the Product with Sensual Marketing Reviewed from Islamic Perspective
International Journal of Islamic Business and Economics (IJIBEC), 2018 There are many SPG who dress un-accordingly to the teachings of Islam when they are running product promoton actvites. This study uses qualitatve research method with a phenomenological approach.
Fajar Aditya
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Marketing Management of Educational Services in Improving The Image of Islamic Boarding Schools
Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 2023 This research focuses on marketing management by Islamic boarding schools to improve their image. This study used a qualitative approach with six respondents who were then analyzed and assessed for the validity of the data using triangulation techniques ...
Fillah Babul Fathatul Jannah +2 more
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Building Madrasah Committee Synergy in Managing Effective and Resilient Skills Programs
Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 2023 This research focuses on marketing management by Islamic boarding schools to improve their image. This study used a qualitative approach with six respondents who were then analyzed and assessed for the validity of the data using triangulation techniques ...
Suratman Suratman
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Enhancing Customer in Islamic Banking: a Case Study of Bank Syariah Indonesia’s Marketing Strategy
International Journal of Islamic Business and Economics (IJIBEC), 2023 The potential for sharia banking in Indonesia is very large because 87% of the Indonesian population is Muslim. However, sharia banking customers currently only reach 6.52% share of the national banking market.
M.F. Hidayatullah +4 more
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MARKETING STRATEGY IN MALAYSIA: AN ISLAMIC VIEW
International Journal of Advanced Research, 2021 Marketing strategy in Malaysia has become a phenomenon among marketers in making a profit. However, the marketing strategy carried out raises various controversies that are beyond the limits of sharia. Most product marketers neglect Islamic marketing strategies in their efforts to market their products.
Nor Nina Amalina Md Saad +2 more
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Islamic Perspective on Marketing Strategy Through Quantitative Strategic Planning Matrix (QSPM)
Ijtimā'iyya, 2023 Although several papers have discussed Quantitative Strategic Planning Matrix (QSPM), there is still limited research that specifically discusses result marketing strategies for the results of QSPM in an Islamic perspective. The aim is to show that QSPM
Sulasih +3 more
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Al Ma'arief, 2023 Competition between Banks continues to develop. Banking management requires a competitive strategy in increasing the number of customers. it is then interesting to investigate how the limits of Islamic marketing strategies in increasing interest in ...
An Ras Try Astuti, Andi Faisal
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Islamic Education Marketing Discourse From Maslahah Perspective
Nadwa, 2021 The marketing paradigm has undergone a change from the rational level to the emotional level, and finally, the shift in the spiritual level. Such discourse results in different marketing strategies, especially the marketing applied by both profit and non-
Sholikah Sholikah +2 more
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Building the Pesantren Reputation: Implementation of Inbound Marketing
Intelektual, 2023 This study explores Islamic boarding schools' (pesantren) inbound marketing reputation-building, which focuses on content that is relevant, interesting and of high value to influence public perception.
Hasan Baharun +2 more
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THE EFFECTS OF MARKETING MIX ON CONSUMER SATISFACTION: A LITERATURE REVIEW FROM ISLAMIC PERSPECTIVES
Türkiye İslam İktisadı Dergisi, 2015 Customer satisfaction is one of the essential factors for the success of a company. To achieve the high customer satisfaction, companies must know when and how their customers are satisfied about the products and services.
Selim AHMED, Md. Habibur RAHMAN
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