Results 91 to 100 of about 2,133 (104)

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

International Journal of Advertising, 2020
Alexander P Schouten, Loes Janssen
exaly  

The interaction effect of endorser type and destination stereotype on destination evaluation

Journal of Travel and Tourism Marketing, 2023
Fangxuan Li
exaly  

A customer-focused approach to improve celebrity endorser effectiveness

Journal of Business Research, 2020
Brad D Carlson, D Todd Donavan, George D Deitz   +2 more
exaly  

Let the sports endorser speak: Combination of endorser type, color, and copy

Journal of Business Research, 2022
Jung-Hua Chang, Chris Chen
exaly  

The effect of brand crises on endorser reputation and endorsement portfolios

Psychology and Marketing, 2022
Clark D Johnson, Brittney C Bauer
exaly  

Endorser gender and age effects in B2B advertising

Journal of Business Research, 2022
Mayoor Mohan, Jodie L Ferguson, Bruce A Huhmann   +2 more
exaly  

When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive

International Journal of Advertising, 2020
Kuan-Ju Chen, Jhih-Syuan Lin
exaly  

The moderating role of parasocial relationships in the associations between celebrity endorser’s credibility and emotion-based responses

Journal of Marketing Communications, 2022
Regina Burnasheva, Yong Gu Suh
exaly  

Credibility of a peer endorser and advertising effectiveness

Journal of Consumer Marketing, 2016
Juha Munnukka
exaly  

Who said what: The effects of cultural mindsets on perceptions of endorser–message relatedness

Journal of Consumer Psychology, 2015
Mina Kwon, Geetanjali Saluja, Adaval, Rashmi   +2 more
exaly