Results 241 to 250 of about 21,605 (294)

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku   +2 more
wiley   +1 more source

Liking Without Endorsing: Consumer Dilemmas in Responses to AI‐Generated Music

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite a growing literature documenting consumer aversion to AI‐generated creative output, AI‐generated music has achieved notable success in the marketplace, with some songs achieving chart placements and attracting millions of streams.
Andrew B. Edelblum, Joshua Poe
wiley   +1 more source

Beauty Isn't Always Better: How Salesperson Attractiveness Affects Consumers' Approach Behaviors

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This research examines how a consumer's committed romantic relationship influences their decision to approach an attractive salesperson in a retail environment. To date, the majority of research espouses the benefits of salesperson attractiveness in enhancing consumers' perceptions of the salesperson and the represented retailer.
Veronica L. Thomas   +2 more
wiley   +1 more source

Bridging Fragmentation in Digital Transformation Research: Building an Interface Between Operations Management and Information Systems

open access: yes
Journal of Operations Management, EarlyView.
Sunil Tiwari   +7 more
wiley   +1 more source

When a Week Is Not A Week: How Temporal Boundaries Shift Regulatory Focus and Consumer Preference

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Does consumer perception of a sales event change if it falls across a calendar boundary (e.g., next month) versus within the current month, holding objective time constant? We investigate this question in the context of Cyber Monday, the global shopping event occurring the Monday after the U.S. Thanksgiving holiday.
David DeFranza, Promothesh Chatterjee
wiley   +1 more source

Women's Career Pathways to Nonprofit Leadership Positions

open access: yesNonprofit Management and Leadership, EarlyView.
ABSTRACT This study examines women's leadership career pathways in nonprofit sport organizations. Drawing on a narrative approach and reflexive thematic analysis of 22 semi‐structured interviews with Finnish women leaders, we identify four career types—Progressive Growth Career, Mission Enthusiast, Externally Catalyzed Career, and Chance‐Driven Growth ...
Marjukka Mikkonen   +1 more
wiley   +1 more source

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