Results 151 to 160 of about 645,548 (255)

Assembling Engagement With Autonomy and Language ‐ A Neuroscientific Case Study With Digital Companions

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study addresses the need to understand human engagement with empathic Generative Artificial Intelligence (GenAI) digital companions (DC), as these systems increasingly fulfil social and emotional roles in daily life. Motivated by the rapid adoption of DC technologies and their potential to reshape human–AI relationships, the study applies
Aitor Ezker‐Galech   +3 more
wiley   +1 more source

Unlocking the potential of spring wheat genetic resources: uncovering resistance sources against leaf rust and yellow rust. [PDF]

open access: yesTheor Appl Genet
Soleimani B   +11 more
europepmc   +1 more source

Hello, [Your Name]: Why Name‐Based Personalization Enhances Chatbot Effectiveness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Organizations increasingly adopt chatbots as strategic tools to engage with consumers and strengthen brand outcomes. This study explores how chatbots that use name‐based personalization in their communications can more efficiently influence consumer behavior towards the brand.
Ji Min Lee   +3 more
wiley   +1 more source

QTL mapping for leaf rust resistance in bread wheat using PBW343/W8627 RIL population. [PDF]

open access: yesFront Plant Sci
Vindhya KS   +10 more
europepmc   +1 more source

When Luxury Brands Meet Artificial Intelligence: How Brand Longevity Shapes Consumer Responses to AI‐Designed Products

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is transforming branding, extending to core creative functions such as product design. This raises a broader question of when adopting a new technology coheres with a brand. This tension is most acute in the luxury sector, which is deeply symbolic and historically resistant to technology adoption.
Olga Nechaeva, Valentina Mazzoli
wiley   +1 more source

Puccinia triticina Effector Pt3863 Targets and Subverts TaRLCK176 to Suppress Wheat Resistance to Leaf Rust. [PDF]

open access: yesMol Plant Pathol
Zhao J   +10 more
europepmc   +1 more source

Precisely Engineered Ultrathin Nanosheets With Amorphous Ni(OH)x‐Encapsulated Ru Nanoclusters for Enhanced Water Splitting in Neutral Media

open access: yesNational Materials, EarlyView.
An ultrathin 2D nanosheet composite of ultrafine Ru nanoclusters embedded in amorphous Ni(OH)x was synthesized in one step. Synergistic Ru‐Ni(OH)x interactions and abundant Ni–O–Ru interfacial sites provide excellent catalytic activity, robust stability, and highly efficient hydrogen evolution in both neutral and alkaline electrolytes under practical ...
Jifang Zhang   +13 more
wiley   +1 more source

A PR1-Like Protein Stabilizes a Barwin-Like Protein to Enhance Wheat Resistance to Leaf Rust. [PDF]

open access: yesPlant Cell Environ
Peng H   +8 more
europepmc   +1 more source

Deciphering plant–pathogen interaction with single‐cell omics

open access: yesNew Plant Protection, EarlyView.
Recent advances in single‐cell omics have enabled the decoding of gene regulatory networks at the cellular resolution during pathogen challenge. This review summarizes the technological developments in plant single‐cell omics and highlights their unique advantages for dissecting nearly all stages of plant–pathogen interactions, including initial ...
Lu Gan   +3 more
wiley   +1 more source

Harnessing plant susceptibility genes into strategies for enhanced disease resistance

open access: yesNew Plant Protection, EarlyView.
Integrated model of S gene modules in plant pathogen interactions. This model summarises representative host susceptibility modules that can be exploited by bacterial, fungal and viral pathogens. In the bacterial infection module, Xanthomonas transcription activator‐like effectors activate OsSWEET14 through effector‐binding elements in its promoter ...
Can Chen   +4 more
wiley   +1 more source

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