Results 41 to 50 of about 1,499 (151)
Languages, 2022 Task complexity has long been posited as an influential task feature inspiring much research. However, task complexity frameworks might be in need of adjustment, as they tend to emphasize the role of cognitive factors and neglect affective ones despite ...
Qiaoxia Wu, Agnes Albert
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PROCEDEE ȘI STRATEGII LINGVISTICE DE CREATIVITATE ÎN DISCURSUL PUBLICITAR
Studia Universitatis Moldaviae: Stiinte Umanistice, 2019 Odată cu dezvoltarea noilor tehnologii și cu progresarea în toate domeniile, strategiile de promovare a noilor produse au evoluat și ele considerabil. Astăzi, scopul primar al discursului publicitar rămâne a fi cel de influențare și manipulare. Totuși,
Lucia VESTE
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La créativité lexicale en matière textile : une stratégie neuromarketing en contexte algérien
MultilingualesThis article focuses on lexical creativity in textiles and its contribution to neuromarketing. Our reflection revolves around the real reasons that incite Algerian speakers to attribute new lexies to certain textile products, although there is a name for
Lamia Hadjab
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Noun-Noun Compounds in Italian Sports Column as a Proof of Tendencies in Modern Italian
Studia Romanica Posnaniensia, 2013 The compounding is a fundamental process of word formation and its importance to our understanding of language is crucial. The study of compounds for the last few years has been at the centre of attention in such areas of linguistics as computational ...
Anna Szemberska
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The Lexical Creativity of Brazilian Portuguese in Catalão Written Press
Signum: Estudos da Linguagem, 2020 The research discusses the occurrence of semantic and lexical neologisms in the main Catalão newspapers: the newspaper “Diário Dito e Feito” (JDDF) and “Diário o Catalão” (JDC).
Alexandre António Timbane +1 more
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Вестник Кемеровского государственного университета, 2022 According to linguistic creativity studies, the text is a product of creative activity of the author, who uses linguistic innovations and creative means mainly at the lexical level.
E. A. Engel, V. A. Petrova
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Sillages Critiques, 2004 Lexical change proves one of the most puzzling aspects of the evolution of English for non native speakers. While some mechanisms which explain shifts in the semantic programs of known lexical items are well documented others like a puritan background ...
Jean-Louis Vidalenc
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Lexical Creativity in Community Translation Corpus from Ghana
Journal for Translation Studies in Africa, 2023 Although corpus-based research is becoming more common in many languages and in translation studies in general, it tends to be scarce or even nonexistent in Akan and many other African languages that are often considered as minority languages. In fact, failure to use Akan in various fields has hindered its development to some extent, particularly in ...
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Linguistic portrait of a writer as the object ofstylistics and history ofliterary language
Stylistyka, 2021 Specific of language and creativity of I. Nechui- Levytskyi’s in the context of history of Ukrainian literary language is outlined. The analysis of idiostyle writer is carried out after presence in the artistic texts of conceptual lexical units which ...
LUDMYLA MYALKOVSKA
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Лексические инновации в мемосфере: названия мемных жанров
Studia Rossica Posnaniensia, 2020 The development of the Internet gave life to Internet memes. Their diversity and rapid growth contributed to the formation of the memosphere, the development of which is accompanied by the emergence of lexical innovations.
Olga Makarowska
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