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BLENDED WORDS, AN EXPRESSION OF THE LEXICAL CREATIVITY IN ADVERTISING

Analele Universităţii "Dunărea de Jos" din Galaţi Fascicula XXIV Lexic comun / lexic specializat
The need of brevity and expressiveness in advertising texts often forces copywriters to apply to blended words in order to express more in less and to capture readers’attention. This paper is trying to demonstrate how lexical creativity works in Romanian advertising, by the use of original lexical creations, which function as a very efficient ...
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Lexical and Grammatical Mechanisms of Linguistic Creativity in the Sphere of Urban Nomination

RUDN Journal of Language Studies, Semiotics and Semantics, 2015
The active development of commercial nomination in contemporary Russian megalopolises determines the timeliness of its detailed and full-scaled description.
E N Remchukova, Lyaysan R Makhiyanova
doaj

Grammaticalization in Nigerian Pidgin

Ikala: Revista de Lenguaje y Cultura, 2012
Nigerian Pidgin (hereafter NP) has assumed elaborated roles and functions, gaining new grounds in different sociolinguistic domains as a result of its sustained social expansion process.
Eyo Offiong Mensah
doaj

Writing creativity, cohesion, and formal linguistic competence in LLMs: A comparative evaluation based on English and Chinese continuation writing. [PDF]