Results 251 to 260 of about 6,252,397 (300)
Some of the next articles are maybe not open access.
2018
This chapter indicates the prospect of customer lifetime value (CLV) and the importance of CLV in global marketing. CLV is the total of the financial profit, calculated from the existing period to the future. CLV develops the optimal strategies for customer engagement, promotes the understanding of potential value of a customer, and enables the ...
openaire +1 more source
This chapter indicates the prospect of customer lifetime value (CLV) and the importance of CLV in global marketing. CLV is the total of the financial profit, calculated from the existing period to the future. CLV develops the optimal strategies for customer engagement, promotes the understanding of potential value of a customer, and enables the ...
openaire +1 more source
2014
How much is a customer worth to my firm, and is the customer worth retaining? Calculating as these may sound, they are issues that today’s managers often have to wrestle with. Common as the questions are, the answers are not simple, and the fact that such questions are now the norm suggests the following: 1.
openaire +2 more sources
How much is a customer worth to my firm, and is the customer worth retaining? Calculating as these may sound, they are issues that today’s managers often have to wrestle with. Common as the questions are, the answers are not simple, and the fact that such questions are now the norm suggests the following: 1.
openaire +2 more sources
The value of remaining lifetime is close to estimated values of life
Journal of Health Economics, 2001Workers under 50 on average will spend 10-20% of their future hours working. So, assuming they value leisure time at the wage rate, the value of their lives is 5-10 times their future lifetime earnings. This value is close to values of life estimated by compensating wage differentials or willingness to pay.
openaire +2 more sources
Customer Lifetime Value: A Review
Social Behavior and Personality: an international journal, 2012The concept of regarding customers as assets that should be managed and whose value should be measured is now accepted and recognized by academics and practitioners. This focus on customer relationship management makes it extremely important to understand customer lifetime value (CLV) because CLV models are an efficient and effective way to evaluate a
Wen Chang, Chen Chang, Qianpin Li
openaire +1 more source
Customer Lifetime Value Applications
2008The prior two chapters have covered the technical aspects of Lifetime Value Modeling. But how is LTV applied in the real-world and what types of questions can LTV provide answers that traditional marketing analyses can not? This chapter will provide some answers to these questions.
Robert C. Blattberg +2 more
openaire +1 more source
On the Integration of Customer Lifetime Value into Revenue Management
2012This paper provides insights into assessing customer relationships in a revenue management environment and depicts methodological problems that may arise in this context. For this purpose, we formulate a multi-period deterministic linear programing model, which accounts for customers’ future demand behavior being dependent on the provider’s previous ...
openaire +2 more sources
Valuing Lifetime Withdrawal Guarantees in Rilas
SSRN Electronic Journal, 2022Thorsten Moenig, Chenxin Xu
openaire +1 more source
Lifetime Division Multiplexing by Multilevel Encryption Algorithm
ACS Nano, 2021Junle Qu, Teng Luo, Ting Zhou
exaly
The challenge and opportunity of battery lifetime prediction from field data
Joule, 2021David Howey, Yen Yeh, Valentin Sulzer
exaly