Results 221 to 230 of about 3,735,291 (252)

Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova   +3 more
wiley   +1 more source

When AI Remembers: Investigating the Dual Role of Long‐Term Memory in Chatbots

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This research investigates the dual role of long‐term memory (LTM) in AI chatbots and its impact on customer outcomes. Drawing on Mind Perception Theory and Privacy Calculus Theory, we conceptualize LTM as a continuity‐based design capability that may be interpreted as a functional service feature, a privacy‐relevant cue, or a basis for ...
Maedeh Parvizian   +4 more
wiley   +1 more source

Property Rights Entrepreneurship: The Drive for Product, Asset, and Resource Excludability

open access: yesManagerial and Decision Economics, EarlyView.
ABSTRACT Property rights are foundational to market economies, and entrepreneurial activity depends heavily on the excludability afforded by property rights. Yet, the role of entrepreneurs in shaping the evolution of property rights has been so thoroughly taken for granted that it often vanishes from analyses.
Thomas J. Dean   +2 more
wiley   +1 more source

The construction of emotional meaning in language. [PDF]

open access: yesCommun Psychol
Hoemann K   +6 more
europepmc   +1 more source

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