Results 11 to 20 of about 4,511,898 (299)

Linguistic Means of Russia’s Image Making in Modern Advertising

RUDN Journal of Language Studies, Semiotics and Semantics, 2017
The article is devoted to description of the linguistic features specific means of Russia’s image making in modern TV advertising. Linguistic issue of the image is to study the concept, distinguish it from certain closely related concepts and also to use
Elena Nikolaevna Remchukova, Victoria Aleksandrovna Omelianenko   +1 more
doaj   +2 more sources

LINGUISTIC MEANS OF LINGUISTIC AND CULTURAL IMAGE OF CHINA IN LINGUISTIC CULTURE OF FAR EAST EMIGRATION

Russian Language Studies, 2015
The article characterizes a special type of a country image - linguistic and cultural image reconstructed on the material of artistic texts of a certain time period.
Liwei Cui
doaj   +1 more source

Linguistic Means of Reflecting Social Differences in British Press

Vestnik MGIMO-Universiteta, 2012
The article deals with the main tendencies of modern British newspaper language addressed to readers with different background. Comparing texts in «quality» newspapers and «middlebrow» tabloids allows to reveal linguistic means differing according to ...
V. V. Ignatenko
doaj   +2 more sources

Linguistic Means Containing Cultural Information in Russian Fables

Russian Language Studies, 2011
The article characterizes linguistic units containing cultural information in Russian fables. Such means as equivalent-lacking words, proper names (toponyms, anthroponyms, zoonyms), tropes based on equivalent-lacking lexis (epithets, similes, metaphors ...
S S Mikova
doaj   +1 more source

Семья и воспитание детей в религиозном дискурсе архиепископа Симферопольского и Крымского Луки

Stylistyka, 2020
During four decades of his service in the Church, Valentin Felixovich Voino-Yasenetsky (Archbishop Luke of Simferopol and Crimea) delivered numerous sermons, most of which were recorded.
Galina P. Gadomskaâ
doaj   +1 more source

LINGUISTIC MEANINGS MEET LINGUISTIC FORM

Manuscrito, 2022
Abstract In this paper I critically address some ideas presented in Patrick Duffley’s book Linguistic Meaning Meets Linguistic Form. Duffley adopts the semiological principle that linguistic signs have stable meanings. I argue that this principle leads Duffley to an artificial description of the meaning of the preposition for, in attempting to avoid ...
openaire   +4 more sources

Some semantic aspects of Spanish verbs used in the syntactic constructions describing the peculiar properties of a person’s emotional life

Ибероамериканские тетради, 2019
This article is dedicated to investigation of the verbs used in the syntactic constructions describing the influence that a person has on emotions he experiences.
N. Mikheeva
doaj   +1 more source

Linguistic Means of Constructing the Image of Japan in Pedagogical Discourse

СибСкрипт, 2023
The current globalization means that countries have to use different channels in order to build a positive national image. This article describes linguistic means that shape the image of Japan in the corpus of academic and methodological texts for ...
Anna V. Kozachina, Olga A. Temerova
doaj   +1 more source

Creating an image in real estate advertising texts

RUDN Journal of Studies in Literature and Journalism, 2020
This article presents some results obtained in the study of the advertising image characteristics in marketing communications (on the example of Russian residential real estate advertising).
Dmitry S. Sknarev, Elizaveta V. Muzykant
doaj   +1 more source

Language attractions of the corporate website

Неофилология, 2021
The research is aimed at identifying the role and determining the function of the text message header of the university’s corporate website. The work purpose is to consider and describe linguistic features of the corporate website texts nomination not ...
G. V. Baryshnikova
doaj   +1 more source