Results 131 to 140 of about 12,977,965 (247)

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham   +2 more
wiley   +1 more source

Intangible Cultural Heritage Strategy

open access: yes, 2008
Intangible Cultural Heritage Strategy developed by Heritage Foundation of Newfoundland and ...
Heritage Foundation of Newfoundland and Labrador
core  

Unlocking Circular Economy Potentials: Testing the Moderating and Mediating Roles of Cultural Diversity, Technological Innovation, and Digitalization

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Green finance (GF) has emerged as a key policy instrument for advancing the circular economy (CE), yet its impact varies considerably across OECD countries. Existing research has not sufficiently examined how institutional, technological, and cultural contexts shape this relationship.
Mohammed Ibrahim Gariba   +5 more
wiley   +1 more source

When Sustainability Creates Rarity: A Configuration‐Based Account of Legitimacy and Differentiation in Consumer Choice

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Sustainability initiatives often generate heterogeneous consumer responses, particularly in markets where environmental responsibility intersects with symbolic differentiation and competitive positioning. This research develops a configuration‐based account of sustainability strategy to explain when and how sustainability‐driven initiatives ...
Eun‐Jung Lee
wiley   +1 more source

Voices From the Coast: Stakeholder Participation and Perception on Creating a Marine Protected Area

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study explores participatory processes in the context of marine conservation, with a specific focus on recent initiatives undertaken by the Apulia region in Italy to establish a new Marine Protected Area (MPA). Employing a qualitative cross‐sectional methodology, the study investigates how local communities perceive and engage with the ...
Giampiero Palazzo   +3 more
wiley   +1 more source

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