Results 31 to 40 of about 12,977,965 (247)
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
UNICUM: a Portal to Dutch Academic Heritage
The UNICUM development project, commissioned by the Academic Heritage Foundation (SAE), is being carried out by the five classic Dutch universities in 2010–11.
Henriette Reerink
doaj +1 more source
Mobile cross reality for cultural heritage [PDF]
Widespread adoption of smartphones and tablets has enabled people to multiplex their physical reality, where they engage in face-to-face social interaction, with Web-based social networks and apps, whilst emerging 3D Web technologies hold promise for ...
Miller, Alan Henry David +5 more
core +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
3D Laser Scanning for Digital Preservation and Dissemination of Cultural Heritage
The project demonstrates the use of modern technologies for preservation and presentation of the cultural and historical heritage. The idea is a database of cultural and historical heritage sites to be created applying threedimensional laser scanning ...
Eng. Zlatan Zlatanov +2 more
doaj +1 more source
Heritage plays a significant role in understanding historical societies, particularly intangible heritage, as a legacy kept “alive” solely by the action of communities.
Yamilé Pérez-Guilarte +1 more
doaj +1 more source
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples +2 more
wiley +1 more source
Economic Impact of Sustainability in Wine Sector: A Systematic Literature Review
ABSTRACT Sustainability has become a key issue in the wine sector, raising questions about its compatibility with firms' economic performance. Despite growing attention to environmental and social practices, evidence on their economic implications remains fragmented.
Valentina Di Chiara +2 more
wiley +1 more source
Much of the European cultural heritage is embedded in rural areas and remote regions, often closely linked with the natural environment. As the culture sector evolves and changes due to digitization, so do the skills required of individuals active in the
Mariya Monova-Zheleva +2 more
doaj +1 more source

