The role of social presence in impulsive buying during live streaming E-commerce: exploring the mechanisms of customer inspiration and positive emotion. [PDF]
BMC PsycholLiu M, Chen X, Yang B, Gao Y.
europepmc +1 more source
, 2009 The provisioning of robust real-time communication services (voice, video, etc.) or media contents through the Internet in a distributed manner is an important challenge, which will strongly influence in current and future Internet evolution. Aware of this, we are developing a project named Trilogy leaded by the i2CAT Foundation, which has as main ...
openaire +1 more source
The impact of AI anchor anthropomorphism on users' willingness to co-create value in tourism live-streaming contexts: the mediating role of social presence and the moderating role of perceived control. [PDF]
Front PsycholYe Q, Li Y, Luo Y, Pang Z.
europepmc +1 more source
The study on the live streaming frequency strategy choices of streamers in live E-commerce. [PDF]
PLoS OneWu Y, Cui Y.
europepmc +1 more source
The influencing factor model and empirical research of TikTok charity live streaming impact users' online charitable donation. [PDF]
PLoS One, 2023 Shi Y, Wu C.
europepmc +1 more source
LLM-Enhanced Chinese Morph Resolution in E-Commerce Live Streaming Scenarios. [PDF]
Entropy (Basel)Ouyang X, Yuan L, Hu X, Zhu J, Qiang J.
europepmc +1 more source
A study on the causes of viewers' non-continuous following intention in tourism live streaming. [PDF]
Sci RepDing L, Xiang G, Peng M, Bi F.
europepmc +1 more source
Why do users stay? Emotional vs. functional attachment in pan-entertainment live streaming platforms. [PDF]
Front PsycholZhang S, Ji T, Liang K, Wei L, Pan Y.
europepmc +1 more source
Live streaming mode selection strategy under the background of virtual anchor supplementation. [PDF]
PLoS OneBai S +6 more
europepmc +1 more source
How does live streaming affect tourists' intention - a psychology theory perspective. [PDF]
Sci RepBu N +6 more
europepmc +1 more source