Traditional online and live-streaming dual-channel strategies and pricing policies. [PDF]
Yu Y, Shao S, Yuan M, Sun M.
europepmc +1 more source
Impacts of different interactive elements on consumers' purchase intention in live streaming e-commerce. [PDF]
Liu X, Zhang L.
europepmc +1 more source
Impact of Scene Features of E-Commerce Live Streaming on Consumers' Flow and Purchase Intentions of Sporting Goods. [PDF]
Li Z +6 more
europepmc +1 more source
A study of text classification algorithms for live-streaming e-commerce comments based on improved BERT model. [PDF]
Zhou R, Shen Q, Kong H.
europepmc +1 more source
The impact of food marketing via video game live streaming on snack intake in adolescents: a randomised controlled trial. [PDF]
Evans R +4 more
europepmc +1 more source
Key elements and theoretical logic of live streaming e-commerce marketing discourse: An analysis based on grounded theory. [PDF]
Miao H, Yin Y, Zhao Y, Gao Q.
europepmc +1 more source
Research progress analysis of live streaming commerce based on CiteSpace. [PDF]
Huang Y, Makmor N, Mohamad SH.
europepmc +1 more source

