Why consumers have impulsive purchase behavior in live streaming: the role of the streamer. [PDF]
BMC PsycholLi X, Huang D, Dong G, Wang B.
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Effectiveness of Live-Streaming Tele-Exercise Intervention in Patients With Parkinson's Disease: A Pilot Study. [PDF]
J Mov DisordHa J +8 more
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Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming. [PDF]
Front PsycholCheng G, Li W, He M, Liao L.
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How social and media cues induce live streaming impulse buying? SOR model perspective. [PDF]
Front PsycholXia YX, Chae SW, Xiang YC.
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Research on the influence of perceived quality on users' continuance usage intention of online live streaming class platforms: the mediating role of flow experience and the moderating impact of perceived usefulness. [PDF]
Front PsycholWu F, Xie G.
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Gift-giving intentions in pan-entertainment live streaming: Based on social exchange theory. [PDF]
PLoS OneZhang Z, Liu F.
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Effect of emotional factors on purchase intention in live streaming marketing of agricultural products: A moderated mediation model. [PDF]
PLoS OneHan T, Han J, Liu J, Li W.
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Do Psychological Ownership and Communicative Presence Matter? Examining How User-Generated Content in E-Commerce Live Streaming Influences Consumers' Purchase Intention. [PDF]
Behav Sci (Basel)Zhang N, Hu W.
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Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity. [PDF]
PLoS OneZhang Q, Wang Y, Ariffin SK.
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Research on Determinants Affecting Users' Impulsive Purchase Intention in Live Streaming from the Perspective of Perceived Live Streamers' Ability. [PDF]
Behav Sci (Basel)Chen J, Luo J, Zhou T.
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