Results 231 to 240 of about 1,227,474 (249)

Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

Tourism Management, 2022
Jiangchi Zhang, Chaowu Xie, Songshan
exaly  

How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective

Computers in Human Behavior, 2022
Mingli Zhang, YU Wang, Yafei Liu
exaly  

What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model

Information Systems Journal, 2022
Boying Li, Fangfang Hou, Alain Chong
exaly  

How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective

Journal of Retailing and Consumer Services, 2021

exaly  

The role of live streaming in building consumer trust and engagement with social commerce sellers

Journal of Business Research, 2020
Apiradee Wongkitrungrueng, Nuttapol Assarut   +1 more
exaly  

Should manufacturers open live streaming shopping channels?

Journal of Retailing and Consumer Services, 2023
Zhongjun Tang, Tao Zhang
exaly  

Live-streaming selling modes on a retail platform

Transportation Research, Part E: Logistics and Transportation Review, 2023
exaly  

The impact of destination live streaming on viewers’ travel intention

Current Issues in Tourism, 2023
Junyun Liao, Zheng Shiyong
exaly  

Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective

Information and Management, 2021
exaly  

Live streaming strategy under multi-channel sales of the online retailer

Electronic Commerce Research and Applications, 2022
exaly