Results 241 to 249 of about 1,227,474 (249)

Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework

Computers in Human Behavior, 2017
Mingli Zhang
exaly  

Toward One-Second Latency: Evolution of Live Media Streaming

IEEE Communications Surveys and Tutorials
Ali C. Begen, Abdelhak Bentaleb, Roger Zimmermann   +2 more
exaly  

The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis

Journal of Retailing and Consumer Services
Lu Zhang, Wenyu Zhao
exaly  

Optimizing live streaming features to enhance customer immersion and engagement: A comparative study of live streaming genres in China

Journal of Retailing and Consumer Services
Björn Frank
exaly  

Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms

Journal of Retailing and Consumer Services
Qi Xu, Yanfen Zhang
exaly  

Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?

Journal of Retailing and Consumer Services
Zhou Chi, Jing Yu, Yong Qian
exaly  

How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku

Journal of Retailing and Consumer Services
Xiaotong Li, Qinjian Yuan
exaly  

EXPRESS: Channel Choice in Live Streaming Commerce

Production and Operations Management
YINA li
exaly  

The adoption of live streaming channel considering impulse buying and product returns

International Journal of Production Economics
Yongrui Duan, Jia Song
exaly