Results 241 to 250 of about 26,643 (262)

Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms

Journal of Retailing and Consumer Services
Qi Xu, Yanfen Zhang
exaly  

Channel Choice in Live Streaming Commerce

Production and Operations Management
Yina Li, Weiguo Fan
exaly  

Toward One-Second Latency: Evolution of Live Media Streaming

IEEE Communications Surveys and Tutorials
Ali C Begen, Abdelhak Bentaleb, Roger Zimmermann   +2 more
exaly  

Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?

Journal of Retailing and Consumer Services
Chi Zhou, Jing Yu, Yong Qian
exaly  

SECURE LIVE TELEVISION STREAMING

2012
CHEN KUANG M, MORONEY PAUL, OSTROM JOHN D   +2 more
openaire   +2 more sources

Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?

Electronic Commerce Research and Applications
Xuemei Zhang, Yuvraj Gajpal
exaly  

Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments

Journal of Retailing and Consumer Services
Xiaoping Lang, Xiangyang Ma, Bao Duong   +2 more
exaly  

LIVE STREAMING TECHNOLOGIES

2023
CALLEJA PAUL, NEWHART LANCE
openaire   +2 more sources

Live Stream

openaire   +1 more source

Impact of cost structure and cannibalisation on live streaming pricing strategies

International Journal of Production Economics
Tijun Fan, Li Zhou, Hing Kai Chan
exaly