Results 11 to 20 of about 148,538 (312)

Loyalty Discounts [PDF]

open access: yesbejeap, 2013
Abstract This article analyses the use of loyalty inducing discounts in vertical supply chains. An upstream supplier and a competitive fringe sell differentiated products to a retailer who has private information about the stochastic demand.
Akgun, U, Chioveanu, I
openaire   +3 more sources

Loyalty in the Supermarket [PDF]

open access: yesBAR: Brazilian Administration Review, 2007
Loyalty has been a hot topic in marketing management, not only for academics, but also for managers. In that sense, the main goal of this paper is to identify the variables that discriminate loyalty groups.
Cláudio Damacena, Valter Afonso Vieira
doaj   +6 more sources

Employee loyalty: a study of staff commitment levels towards retailing, the retailer and the store [PDF]

open access: yes, 2007
Securing the commitment of employees can generate a number of organisational benefits, such as reducing recruitment costs and improving interactions between customers and employees.
Whysall, P   +6 more
core   +1 more source

Navigating from programme loyalty to company loyalty

open access: yesIIMB Management Review, 2018
Loyalty programmes build attitudinal loyalty towards the loyalty programme, but not necessarily towards the company brand. This research answers the question, “How do customers navigate from programme loyalty to company loyalty?” by uncovering three ...
Seema Gupta, Tanvi Gupta, G. Shainesh
doaj   +1 more source

“Loyalty to organizations” or “loyalty to supervisors”? Research on differential leadership and employee loyalty behavior: A perspective of insiders and outsiders

open access: yesFrontiers in Psychology, 2022
Loyalty has always been a hot topic in the field of organizational behavior, which is of great significance to the operation and management of organizations. Extant studies have found that leadership can have a great impact on loyalty.
Honglie Zhang, Linshen Du, Zhou Jiang
doaj   +1 more source

The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China

open access: yesBehavioral Sciences, 2023
Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na   +5 more
doaj   +1 more source

The Effect of Tourist Expenses on Travellers' Satisfaction and Loyalty [PDF]

open access: yesAfrican Journal of Hospitality, Tourism and Leisure, 2020
This paper analyses the influence of tourist expenses on the satisfaction with Sarajevo as a tourist destination, as well as their loyalty. It observes how tourist expenses influence the general quality of tourist destination offer, overall tourist ...
Amra Čaušević   +3 more
doaj   +1 more source

Factors effecting customer satisfaction of mobile banking in Bangladesh: a study on young users' perspective [PDF]

open access: yesSouth Asian Journal of Marketing, 2022
Purpose – In Bangladesh, the banking companies have huge opportunity to capture market share by properly understanding the critical aspect of customer satisfaction.
Nusrat Jahan, Golam Shahria
doaj   +1 more source

Truth and Loyalty

open access: yesPolitical Theory, 2023
This paper explores the relationship between truth and loyalty as it pertains to epistemic issues within contemporary Western politics. One now familiar concern is how an increasing number of people determine their beliefs according to what demonstrating loyalty to their group requires instead of the facts of an independent and objective reality, as a ...
openaire   +2 more sources

The Role of Brand Trust in Determining The Relationship Between Brand Affection and Loyalty Programs on Customer Loyalty

open access: yesAFEBI Management and Business Review, 2016
study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services.
Jojor Marintan Silalahi   +2 more
doaj   +1 more source

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