Mechanics of engendering customer loyalty: A conceptual framework
IIMB Management Review, 2018 This article attempts a qualitative review of the concept of customer loyalty and companies' need to comprehend the character of customer loyalty in order to find a sound fit between their customer loyalty schemes and the prevailing nature of loyalty ...
Medha Srivastava, Alok Kr. Rai
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DETERMINANTS OF BUSINESSMAN DECISION IN PURCHASING TOWARD LOYALTY IN THE ERA OF GLOBALIZATION [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 This research examines the determinants of purchasing decisions on loyalty in the era of globalization, which has variable product quality, e-promotion, service quality, purchasing decisions, and loyalty.
Tenaya P.B.H.A., Sunariani N.N.
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The Role of Digital Loyalty Program towards Customer Loyalty through a Measure of Satisfaction
Journal the Winners, 2021 The research aimed to explore the importance of loyalty programs to customer satisfaction and loyalty in digital business in Indonesia. The concept of theoretical development of the resource-advantage theory of competition and service-dominant logic was ...
Roymon Panjaitan
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A post-COVID model to measure brand loyalty of banking clients [PDF]
Banks and Bank Systems, 2023 The study investigates the relationship between customers’ loyalty, trust and satisfaction concerning an organization’s reputation in the South African banking sector.
Dries Els, Christo Bisschoff
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Critical review of the e-loyalty literature: a purchase-centred framework [PDF]
, 2012 Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers.
Fragkos, K.C., Valvi, Aikaterini C.
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Model for measuring customer loyalty towards a service provider
Journal of Business Economics and Management, 2015 The paper aims to create a valid model for measuring customer loyalty towards a service provider. Principal solutions for designing a model of loyalty measurement have emerged from the clarified role of customer loyalty and evaluation problems.
Ilona Skačkauskienė +2 more
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A model for measuring passenger loyalty
Transport, 2016 Loyalty development is an essential condition for an increase in profit of airline, railway and road transport companies. It is undoubtedly relevant to the success of an organisation.
Ilona Skačkauskienė +3 more
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Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta
Ihtifaz, 2018 This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry.
Mufti Alam Adha +2 more
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Levels of customer loyalty and perceptions of loyalty programme benefits : a South African retail example [PDF]
The Retail and Marketing Review, 2015 Organisations use loyalty programmes to stimulate customer loyalty, and consumers presumably join these programmes to obtain a number of benefits or rewards arising from their membership.
L Radder, M van Eyk, C Swiegelaar
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Implicit and explicit measures of loyalty assessment among military cadets
陆军军医大学学报Objective To explore the relevant relationship and specificity between the implicit and explicit loyalty of military cadets in order to provide a theoretical basis and objective indicators for a more comprehensive and objective assessment for individual
LIU Xuerong, ZHAN Yu, LI Wei
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