Results 21 to 30 of about 209,568 (261)
Trust and loyalty in online brand communities [PDF]
Spanish Journal of Marketing-ESIC, 2020 Purpose – The purpose of this paper is to analyse the effects of brand trust and online brand community (OBC) trust on consumer repurchase intention and the positive electronic word-of-mouth (eWOM) intention of OBC members.
Rafael Anaya-Sánchez +3 more
doaj +1 more source
Tourism destination image as an antecedent of destination loyalty: The case of Linz, Austria
European Journal of Tourism Research, 2017 The concepts of destination image and tourists’ loyalty are sufficiently discussed in the literature; however, due to the multi-dimensional character of these two concepts, the existing studies fail to shed light on the multifaceted linkage between ...
Elitza Iordanova
doaj +1 more source
Model for measuring customer loyalty towards a service provider
Journal of Business Economics and Management, 2015 The paper aims to create a valid model for measuring customer loyalty towards a service provider. Principal solutions for designing a model of loyalty measurement have emerged from the clarified role of customer loyalty and evaluation problems.
Ilona Skačkauskienė +2 more
doaj +1 more source
A model for measuring passenger loyalty
Transport, 2016 Loyalty development is an essential condition for an increase in profit of airline, railway and road transport companies. It is undoubtedly relevant to the success of an organisation.
Ilona Skačkauskienė +3 more
doaj +1 more source
The effects of experience in loyalty card adoption on the importance of the attributes of loyalty schemes [PDF]
, 2010 The popularity of loyalty programs worldwide shows that this is one of the most efficient marketing tools in highly competitive markets to retain customers.
Gyulavári, Tamás
core +1 more source
Hirschman meets Williamson: Relationship-specific investment and loyalty [PDF]
, 2012 In Albert Hirschman’s theory, loyalty plays a key role in the equilibrium between exit and voice. This article extends economic (rational choice) analysis to the emergence of loyalty, which Hirschman considers an exogenous factor. This is accomplished by
Mike, Károly, Győri, Ágnes
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The Influence of the Relationship between Consumer and Tie-in Promotion on Loyalty
Asia Marketing Journal, 2014 There has been recognition of the increasing importance of cooperation as an element of marketing strategy. Such cooperation is confined to four levels based on product development, sales promotion, pricing arrangements, and place (or distribution ...
Eun Mi Lee, Hyun Hee Park, Jung Ok Jeon
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Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2022 The paper focuses on investigating factors impacting visitors’ loyal behaviour and factor analysis of push and pull motivations to a botanic park. To do so, the research is divided into two phases that are qualitative and quantitative. In the qualitative
Nguyen Hoang Sinh, Hoang Thi Hoa
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Infectious Diseases of PovertyBackground Eosinophilic meningitis due to Angiostrongylus cantonensis (AC) is an emerging parasitic disease worldwide but remains endemic in the Pacific region.
Yves-Marie Ducrot +10 more
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Sustainable Purposed Marketing on Brand Loyalty, Competitive Advantage, and Customer Loyalty
Jurisma: Jurnal Riset Bisnis & ManajemenThe goals of this study are to know the influence of sustainable and purpose driven marketing on brand loyalty and its impact on competitive advantage and customer loyalty. Researchers use a quantitative approach and survey method.
Dadang Supriatna +2 more
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