Results 21 to 30 of about 148,538 (312)

Mechanics of engendering customer loyalty: A conceptual framework

open access: yesIIMB Management Review, 2018
This article attempts a qualitative review of the concept of customer loyalty and companies' need to comprehend the character of customer loyalty in order to find a sound fit between their customer loyalty schemes and the prevailing nature of loyalty ...
Medha Srivastava, Alok Kr. Rai
doaj   +1 more source

A Critique on the Book Three Rival Versions of Modernity: Exit, Voice, Loyalty [PDF]

open access: yesپژوهش‌نامۀ انتقادی متون و برنامه‌های علوم انسانی, 2021
By now many have considered modernity as an integrated totality that was born and flourished in a given time and in a given location. From this point of view, modernity is incompatible and alien to other territories and cultures, but if we consider ...
Salman Sadeghizadeh
doaj   +1 more source

Model for measuring customer loyalty towards a service provider

open access: yesJournal of Business Economics and Management, 2015
The paper aims to create a valid model for measuring customer loyalty towards a service provider. Principal solutions for designing a model of loyalty measurement have emerged from the clarified role of customer loyalty and evaluation problems.
Ilona Skačkauskienė   +2 more
doaj   +1 more source

DETERMINANTS OF BUSINESSMAN DECISION IN PURCHASING TOWARD LOYALTY IN THE ERA OF GLOBALIZATION [PDF]

open access: yesRussian Journal of Agricultural and Socio-Economic Sciences, 2019
This research examines the determinants of purchasing decisions on loyalty in the era of globalization, which has variable product quality, e-promotion, service quality, purchasing decisions, and loyalty.
Tenaya P.B.H.A., Sunariani N.N.
doaj   +1 more source

A model for measuring passenger loyalty

open access: yesTransport, 2016
Loyalty development is an essential condition for an increase in profit of airline, railway and road transport companies. It is undoubtedly relevant to the success of an organisation.
Ilona Skačkauskienė   +3 more
doaj   +1 more source

ATTITUDE TOWARDS BORDER TOURISM AND ITS RELATIONSHIP WITH VISITOR SATISFACTION AND LOYALTY [PDF]

open access: yesGeo Journal of Tourism and Geosites, 2019
This study proposes new knowledge about tourism developed in border areas. In this study, structural equations models based on variance are applied, with a sample of 583 tourists.
Salvador MORAL-CUADRA   +2 more
doaj   +1 more source

PENGEMBANGAN MODEL LOYALITAS NASABAH PADA PERBANKAN SYARIAH (BANK SYARIAH MANDIRI)

open access: yesJournal of Engineering and Management in Industrial System, 2016
Customer loyalty is the key to customer retention, so that customer loyalty needs to be accomplished before reaching customer retention. Customer satisfaction is considered as an important factor and a positive effect on customer loyalty so far.
Anita Ilmaniati, Iwan Inrawan Wiratmadja
doaj   +1 more source

Effect of marketing mix and service quality on customer satisfaction and loyalty (A study on PT. Mutiara Cemerlang Utama Bali)

open access: yesJournal of Applied Sciences in Travel and Hospitality, 2021
The COVID – 19 pandemic been made bad impact all tourism sector. Travels agents need to be adapted to pandemic condition to survive in this current situation.
Ni Nyoman Ardani
doaj   +1 more source

Trust and loyalty in online brand communities [PDF]

open access: yesSpanish Journal of Marketing-ESIC, 2020
Purpose – The purpose of this paper is to analyse the effects of brand trust and online brand community (OBC) trust on consumer repurchase intention and the positive electronic word-of-mouth (eWOM) intention of OBC members.
Rafael Anaya-Sánchez   +3 more
doaj   +1 more source

Transformation of Loyalty to E-loyalty

open access: yesScientific Conference on Economics and Entrepreneurship Proceedings, 2020
As everyday life moves to the Internet, many factors and components have come up, with the "e" and e-loyalty not an exception. The authors focused on the transformation of loyalty to e-loyalty. It is important to understand the main differences between consumer loyalty models and e-loyalty models in order to promote business development not only in the
Radionova-Girsa, Elina, Batraga, Anda
openaire   +3 more sources

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