ANALISIS PENGARUH PERSEPSI HARGA, KEMENARIKAN PRODUK, DAN KECEPAT TANGGAPAN KARYAWAN TERHADAP KEPUASAN PELANGGAN DAN IMPLIKASINYA TERHADAP MINAT LOYALITAS (Studi kasus pada Takoyaki 48 Semarang) [PDF]
This research is motivated by the higher rate of growth of SMEs among the students especially in culinary field. Japanese culinary business is one of the fast-growing business in Semarang.
PUTRI, Noventia Karina, WIDIYANTO, Ibnu
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ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson +3 more
wiley +1 more source
Switching Cost and Customers Loyalty in the Mobile Phone Market:the Nigerian Experience [PDF]
Switching cost is one of the most discussed contemporary issues in marketing in attempt to explain consumer behaviour. The present research studied switching cost and its relationships with customer retention, loyalty and satisfaction in the Nigerian ...
Abiodun, A. J., Oyeniyi, Omotayo
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The Power of Unity: Collective Action and Smallholder Agricultural Performance in West Africa
ABSTRACT We analyze the impact of collective action through farmer‐based organizations (FBOs) on smallholders' farm performance and income inequality in Ghana, Benin, The Gambia, and Mali. We find that FBO membership increases cereal yield in Ghana and The Gambia, legume yield in Mali, ruminant numbers in Benin and The Gambia, and total farm income in ...
Emmanuel Donkor +3 more
wiley +1 more source
Perspectives of Small Retailers in the Organic Market: Customer Satisfaction and Customer Enthusiasm [PDF]
. In this paper we discuss the impact of customer satisfaction and enthusiasm on the performance of small retailers in the organic food market. The analysis of customer satisfaction and shop data confirm essential economic effects.
Bolten, Jan +2 more
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ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Quality improvement of manuka honey through the application of high pressure processing [PDF]
The quality of honey is known to be compromised when it goes through thermal processing due to its negative impact on the unstable and thermolabile honey components which originated from the nectar and bees themselves. This present work is undertaken
Mohd Fauzi, Noor Akhmazillah
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ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo +5 more
wiley +1 more source
Model of Improving Customer Loyalty in Electronic Stores
Today, due to the growth and diversity of e-commerce technologies, the number of virtual stores is exponentially increasing and this has created new challenges in business.
Ali Attafar, Hossein Mansouri
doaj +2 more sources
Understanding Critical Variables for Customer Relationship Management in Higher Education Institution from Employees Perspective [PDF]
The aim of this paper is to evaluate the critical success factors and investigate the benefits that might be gained once implementing Electronic Customer Relationship Management at HEI from employee perspective.
Abu Amuna, Youssef M. +3 more
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