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(A) study on esstablishment of business excellence model for loyalty management in service industry = 서비스 산업에서의 비즈니스 엑셀런스 모델 구현을 위한 로열티 경영에 관한 연구

open access: closed, 2005
Ui-Tak Yun, 윤의탁
openalex  
service business
service quality
computer science
customer satisfaction
advertising
business model
customer loyalty
economics
structural equation modeling
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