Results 101 to 110 of about 81,033 (303)
The Concept of the Luxury Branding in Samsung Galaxy S6 Edge Series Through Triadic Modes of Sign [PDF]
, 2017 This thesis mainly deals with the iconisation of signs and naturalisation process in order to reveal the way Samsung Galaxy S6 Edge is naturalised as a luxury product. This thesis also involves analysis of the luxury branding concept through the analysis
Gunawan, S. (Samuel), Paksi, T. (Tiyo)
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The Business of Luxury Brands: Luxury Car Brand Relationship
, 2016 The focus of this chapter is to provide scientific evidence of luxury businesses operating in a competitive global market, leading to further research opportunities within the involved companies. The aims of this chapter are to: (i) provide an overview of luxury brand businesses based on previous studies and secondary data; (ii) report on a study of ...
GIACOSA, Elisa +3 more
openaire +1 more source
Functionalizing Conductive Diamond: Recent Advance in Fabrication, Modifications, and Applications
Carbon Energy, EarlyView.This review highlights recent advancements in the synthesis, modification, and electrochemical applications of conductive diamond, particularly boron‐doped diamond (BDD). It emphasizes progress in fabrication methods, including CVD and HPHT, and explores modifications such as doping, surface terminations, and composite design, enabling significant ...
Ning Linghu, Xin Jiang, Jing Xu
wiley +1 more source
Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market
Asia Marketing Journal, 2019 A decade has passed since the first generation of Genesis was launched in the U.S. with the plaque of Hyundai-Genesis. Genesis Motors was separated from Hyundai Motor in 2015, and has struggled to have the Genesis stand alone in the competitive U.S ...
Hyerin Ryu, Sunkyu Jun
doaj +1 more source
Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand [PDF]
, 2011 The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on,
Cohen, G, Ueacharoenkit, S
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Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Corporate social responsibility (CSR) has undergone continuous expansion across industries, yet its intellectual evolution and cross‐sectoral linkages remain insufficiently understood. This study provides a comprehensive, data‐driven assessment of CSR's developmental trajectories by analyzing 3314 Web of Science articles using key‐route main ...
Wei‐Hao Su +2 more
wiley +1 more source
Generational perspectives on logo complexity: influencing luxury perception and purchase intention
Frontiers in CommunicationIntroductionThis study provides branding guidance for fashion brands in the new economic landscape by examining how brand identity complexity influences luxury perception and purchase intention, particularly focusing on generational differences between ...
Yueran Zhang
doaj +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This research focuses on the connection between ESG (Environmental, Social, and Governance) factors and financial performance in the fashion industry, grounded on stakeholder theory and signaling theory as its theoretical foundations. By examining 1144 firm‐year observations from 194 publicly listed companies in 24 countries (2013–2023), the ...
Samantha Barresi, Michele Bertoni
wiley +1 more source
Internext: Revista Eletrônica de Negócios Internacionais, 2019 Over the last decades, social media has become one of the most popular online activity among consumers worldwide, leading companies to adapt and evolve their strategies in other to engage the consumer through new medias.
Melissa Akemi Casagrande Yamawaki +1 more
doaj +1 more source
The Influence of Value Perceptions on Purchase Intention Towards Luxury Fashion Products in Jakarta [PDF]
, 2018 In general, luxury market is growing in several countries, including Indonesia. Growth luxury market in a country related with the luxury trends on a particular country. The trends of luxury products consumption are very high causing there so many luxury
Abadi, F. (Fiter), Candra, M. (Made)
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