Results 101 to 110 of about 1,747 (262)

All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior

Journal of Consumer Behaviour, EarlyView.
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee, Charles R. Taylor, Tyler Milfeld   +2 more
wiley   +1 more source

Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen, Sphurti Sewak, Swati Singh, Moutusy Maity, Aniruddha Pangarkar   +4 more
wiley   +1 more source

Symbols in brand storytelling

Когниция, коммуникация, дискурс
The article highlights the role of symbols in digital storytelling that is becoming an effective marketing strategy. Digital technologies made storytelling on websites and social media platforms multimedia and multimodal and opening up new creativity ...
Alla Belova
doaj   +1 more source

Interpreting Sustainability in Design: How Design Cues Shape Evaluation in Symbolic Product Categories

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The present research examines how consumers interpret visible manifestations of circular production and how these interpretations shape product evaluation in symbolic product categories. Prior research has primarily examined sustainability as an evaluative attribute, with comparatively less attention devoted to how sustainability cues embedded
Eun‐Jung Lee
wiley   +1 more source

Luxury brands and blogging: The impact of blogging on the purchase intention of luxury brands

, 2021
Moda endüstrisinin liderlerini lüks markalar oluşturmaktadır. Bu markaların işletme yönetimleri de kuşkusuz son derece gelenekseldir. Lüks markalar, yüksek kaliteli ürün ve hizmetler ile kar elde etmek için mücadele ederken ekonomik krizler ve bir çok lüks markanın batması bu mücadelenin oldukça zorlayıcı olduğunu göstermektedir.
openaire   +1 more source

From Conspicuous to Conscious Consumption: A Cross‐Cultural Study of Motivation, Self‐Congruity and Luxury Rentals

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The luxury market is shifting from conspicuous to conscious consumption, with access‐based consumption such as luxury rental having gained momentum as an alternative retail channel. Drawing on Self‐Determination Theory, this study investigates how sustainability motivation (intrinsic) and social recognition motivation (extrinsic) influence ...
Mingzhou Yu, Fang Liu, Rachel Andrawes, Steve D'Alessandro   +3 more
wiley   +1 more source

Consumers' Implicit Motivation Of Purchasing Luxury Brands: An EEG Study. [PDF]

Psychol Res Behav Manag, 2019
Zhang W, Jin J, Jin J, Wang A, Ma Q, Yu H.   +5 more
europepmc   +1 more source

MXenes as a Versatile Platform for High‐Energy‐Density Asymmetric Supercapacitors

Carbon Energy, EarlyView.
MXenes with high conductivity and tunable surface chemistry are reviewed as advanced electrodes for asymmetric supercapacitors. MAX‐phase synthesis, surface and interlayer engineering, defect modulation, and composite designs are discussed, highlighting enhanced ion transport, pseudocapacitance, energy density, cycling stability, and sustainable routes
Seul‐Yi Lee, Jagadis Gautam, Shrikant Vaiju Sadavar, Soo‐Jin Park   +3 more
wiley   +1 more source

Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector

ECONOMICS
In the highly competitive luxury hospitality sector, it is essential to understand the factors that influence consumers’ intentions to visit. This study purposes to examine the psychological internal relationships among celebrity, consumer, and hotel ...
Trung Duong Bao, Tri Le Dinh Minh, Anh Nguyen Van, Tra Nguyen Thi Thanh   +3 more
doaj   +1 more source

Beyond Governance Attributes: How Fashion Companies Prepare Social Disclosure for the CSRD

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study examines how social disclosure readiness emerges under the Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS) and investigates whether and how, corporate governance supports such readiness within the European fashion companies. By adopting a qualitative case‐study approach,
Sara Ianniello, Livio Cricelli, Serena Strazzullo   +2 more
wiley   +1 more source