Results 81 to 90 of about 1,747 (262)
Business Strategy and the Environment, EarlyView.ABSTRACT Although prior studies show that overall product environmental sustainability enhances consumer value perceptions, it remains unclear how consumers interpret environmental sustainability signals across phases of the life cycle assessment process.
Yingfei Hu +2 more
wiley +1 more source
In the lap of luxury: Consumer conversation concerning online advertisements of luxury brands
South African Journal of Business Management, 2011 While branding is an area that is extensively studied in the marketing literature, there is a noticeable lack of attention to the study of luxury brands, and even more so from an online perspective.
M. Reyneke
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The circular economy, dominated by capitalocentric, technocentric, and eco‐modernist discourses, risks perpetuating systemic injustice because of its limited consideration of the social and of what is possible. In this article, we examine how social justice can be embedded into circular business models (CBMs)—key drivers of the circular ...
Fernando C. Lit +3 more
wiley +1 more source
Generational perspectives on logo complexity: influencing luxury perception and purchase intention
Frontiers in CommunicationIntroductionThis study provides branding guidance for fashion brands in the new economic landscape by examining how brand identity complexity influences luxury perception and purchase intention, particularly focusing on generational differences between ...
Yueran Zhang
doaj +1 more source
Genesis Standing Alone as a Luxury Sedan Brand in the U.S. Market
Asia Marketing Journal, 2019 A decade has passed since the first generation of Genesis was launched in the U.S. with the plaque of Hyundai-Genesis. Genesis Motors was separated from Hyundai Motor in 2015, and has struggled to have the Genesis stand alone in the competitive U.S ...
Hyerin Ryu, Sunkyu Jun
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Business Strategy and the Environment, EarlyView.ABSTRACT Transparency is increasingly recognized as a critical factor in advancing the sustainability of production processes and products, particularly in fashion retailing. In response, the European Union is developing standardized transparency mechanisms, most notably the Digital Product Passport (DPP).
Virginia Fani +3 more
wiley +1 more source
From Sustainable Practices to SME Resilience: An Integrative, Systems‐Based Review With Propositions
Business Strategy and the Environment, EarlyView.ABSTRACT This integrative review examines how sustainable practices foster organizational resilience in small‐ and medium‐sized enterprises (SMEs), supporting long‐term sustainable development. Existing resilience models often overlook SMEs' distinctive challenges—limited resources and managerial short‐termism—whereas research linking day‐to‐day ...
Pongsakorn Nongnuch +2 more
wiley +1 more source
Effects of Promotional Bundles with Non-Fungible Token (NFT) Fashion on Consumers’ Perceptions
Journal of Theoretical and Applied Electronic Commerce ResearchThe rapid expansion of the non-fungible token (NFT) market, which grew over 200% in 2023 to reach $22 billion, has opened new avenues for fashion brands to engage consumers through digital fashion products under blockchain technology.
Seong Eun Kim +2 more
doaj +1 more source
Circular Transformation in the Silk Sector: A Fuzzy Delphi–DEMATEL Analysis of Critical Factors
Business Strategy and the Environment, EarlyView.ABSTRACT The circular transformation in the silk industry is crucial for enhancing resource efficiency and minimizing waste. Despite growing interest in circularity within the textile sector, the silk industry remains underexplored. This study addresses this gap by systematically assessing the barriers and enablers influencing circular economy adoption
Rabia Hassan +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Corporate sustainability has become a central concern for business stakeholders, yet little is known about how premium product strategies shape firms' sustainability orientations and performance. Drawing on stakeholder theory, this study examines whether pursuing premium products is associated with firms' adoption of environmental and economic
Jaewook Kim +4 more
wiley +1 more source