Business Strategy and the Environment, EarlyView.ABSTRACT As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences.
Kimitaka Nishitani +6 more
wiley +1 more source
Creating a sustainable future: insights into brand marketing in the luxury fashion industry
Cogent Business & ManagementThis paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry.
Harpreet Kaur +3 more
doaj +1 more source
How Digital Transformation Impacts Customer Experience in the Hard Luxury Industry: Consensus on Omnichannel Strategy [PDF]
Athens Journal of Business & EconomicsDespite the impact of digitalization in the luxury industry since the health crisis, few researches have been done on the hard luxury industry. Therefore, the aim of this study is to provide insight on how digitalization has been transforming the ...
Marine Bertrand , Ekaterina Glebova
doaj +1 more source
Luxury perfume brands: Consumer Brand Relationship and the mature consumer [PDF]
, 2016 The heritage of luxury fashion perfume brands dates back to the early twentieth century with the first branded perfume, Rosine, being launched by French couturier Paul Poiret’s.
Carey, Lindsey +2 more
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Business Strategy and the Environment, EarlyView.ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Environmental management accounting (EMA) is increasingly recognised as essential for carbon governance, accountability and net zero transitions, yet research has overlooked how sustainability is negotiated within mission‐driven but commercially exposed service organisations such as private hospitals in developing economies, a sector often ...
M. M. Swalih, Ronita Ram, Edward Tew
wiley +1 more source
Examining the impact of the 3Cs: Content, collaboration and customisation of social media marketing on luxury fashion brand perception [PDF]
The Retail and Marketing ReviewThe rise of the internet and digitalisation, interconnected global markets, increasing income levels, and heightened consumer awareness about global luxury brands have largely propelled the demand for luxury goods.
Dr Richa Misra +2 more
doaj +1 more source
The impact of social media influencers' bragging language styles on consumers' attitudes toward luxury brands: The dual mediation of envy and trustworthiness. [PDF]
Front Psychol, 2022 Feng W, Chang D, Sun H.
europepmc +1 more source
Luxury branding: a participação do design gráfico na conexão emocional entre as marcas de luxo e seus consumidores. estudo de caso: H. Stern [PDF]
, 2012 Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Design e Expressão Gráfica, Florianópolis, 2010O luxo, quando ligado a marcas, é caracterizado por uma identidade forte, por ...
Santos, Claudia Polo dos
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Cognitive Decline on the Bench: A Text Analysis of the Opinions of Justice Stephen Field
Behavioral Sciences &the Law, EarlyView.ABSTRACT This paper uses text analysis to understand how cognitive decline affected the opinion writing of Justice Stephen Field over the course of his career. Justice Field is used as a case study because of his lengthy tenure, the fact he did not have law clerks to write opinions for him, and because it is widely known he was senile for the last part
Mikel A. Norris
wiley +1 more source