Results 71 to 80 of about 1,747 (262)
The Business of Luxury Brands: Luxury Car Brand Relationship
, 2016 The focus of this chapter is to provide scientific evidence of luxury businesses operating in a competitive global market, leading to further research opportunities within the involved companies. The aims of this chapter are to: (i) provide an overview of luxury brand businesses based on previous studies and secondary data; (ii) report on a study of ...
GIACOSA, Elisa +3 more
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainable business practices are widely promoted in hospitality, yet a persistent gap persists between sustainability strategies and their implementation in daily operations. This study focuses on the sustainability strategy–implementation gap by examining how nonmanagerial employees, responsible for operational delivery, perceive and ...
Zivai Machaka Mare, Humeyra Dogru Dastan
wiley +1 more source
Grado en Administración y Dirección de Empresas y Grado en Análisis de Negocios/Business ...
+9 more sources
Examining the impact of the 3Cs: Content, collaboration and customisation of social media marketing on luxury fashion brand perception [PDF]
The Retail and Marketing ReviewThe rise of the internet and digitalisation, interconnected global markets, increasing income levels, and heightened consumer awareness about global luxury brands have largely propelled the demand for luxury goods.
Dr Richa Misra +2 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines how green communication influences customer and employee satisfaction in Vietnamese food and beverage outlets through the mediating role of perceived green resource use and the moderating role of green training. Data were collected from 399 respondents, including 161 employees and 238 customers across 60 outlets in Vietnam,
Trang Le‐Thu +2 more
wiley +1 more source
Luxury brand equity and its role in luxury marketing and branding
Scientific Papers of Silesian University of Technology Organization and Management SeriesPurpose: Today, the importance of luxury brands is growing. In this context, the aim of the study was to determine the extent to which the research area on luxury brand equity (LBE) has developed and the importance of this issue in luxury marketing and branding. Design/methodology/approach: Five steps – design, compilation, analysis, visualization, and
openaire +1 more source
Effects of Stores' Environmental Components on Chinese Consumers' Emotions and Intentions to Purchase Luxury Brands: Integrating Partial Least Squares-Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Approaches. [PDF]
Front Psychol, 2022 Yang S +6 more
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT In recent years, companies have increasingly sought to strengthen their sustainability commitment and reporting practices, particularly in industries with significant environmental and social impacts, such as fashion. The completeness and quality of sustainability reporting are central to European policy.
Daniela Preite +2 more
wiley +1 more source
Fashion films as a new communication format to build fashion brands
Communication & Society (Formerly Comunicación y Sociedad), 2016 The consolidation of collaborative video platforms such as YouTube and Vimeo in recent years has significantly changed the way fashion brands communicate with their audiences.
Paloma Díaz Soloaga +1 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The fashion industry is facing unprecedented structural pressures, including increasing regulatory demands and rising expectations for social accountability. This study examines how global fashion supply chains respond to such pressures to advance sustainability.
Diletta Tosetto +2 more
wiley +1 more source