Is the luxury industry really a financier’s dream ? [PDF]
Although modest in terms of sales, compared to most other sectors, luxury does get a high share of investors', financial analysts’ and media attention. Why would this sector receive a share of attention much bigger than its actual weight?
Kapferer, Jean-Noël, Tabatoni, Olivier
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Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley +1 more source
Fashion films as a new communication format to build fashion brands
Communication & Society (Formerly Comunicación y Sociedad), 2016 The consolidation of collaborative video platforms such as YouTube and Vimeo in recent years has significantly changed the way fashion brands communicate with their audiences.
Paloma Díaz Soloaga +1 more
doaj +1 more source
Determinants of Saudi Arabian women’s luxury fashion brands purchase intention: Mediation effect of cognitive-affective model / Amani Adnan M.Aqeel [PDF]
, 2016 Saudi Arabia, a country that has often been described as traditional and conservative, has been experiencing rising consumption of luxury brands lately. This is indeed an area that is still underexplored as the consumption behaviour of Saudi women toward
M.Aqeel, Amani Adnan
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Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Consumers\u27 Awareness and Perceptions of Luxury Counterfeits [PDF]
, 2019 Counterfeiting is a global phenomenon. Because counterfeiting has drastically increased over the past several decades, it is easier for consumers to obtain counterfeited merchandise without any penalties.
Aycock, Murphy
core +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how the disclosure of production cues interacts with corporate social responsibility cues to influence social media engagement in luxury fashion. Two complementary field studies analyse marketer‐generated Facebook posts from luxury fashion brands, providing large‐scale empirical evidence of a real‐world impact on ...
Tuba Degirmenci +2 more
wiley +1 more source
In the lap of luxury: Consumer conversation concerning online advertisements of luxury brands
South African Journal of Business Management, 2011 While branding is an area that is extensively studied in the marketing literature, there is a noticeable lack of attention to the study of luxury brands, and even more so from an online perspective.
M. Reyneke
doaj +1 more source
Effects of Stores' Environmental Components on Chinese Consumers' Emotions and Intentions to Purchase Luxury Brands: Integrating Partial Least Squares-Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis Approaches. [PDF]
Front Psychol, 2022 Yang S +6 more
europepmc +1 more source
Brand gender and cross-gender extensions. [PDF]
Afin de se développer et de générer des profits, la plupart des marques de luxe utilisent les stratégies d’extension de marque, c'est-à-dire qu’elles essaient de s’introduire dans de nouvelles catégories de produits.
Nyeck, Simon, Veg, Nathalie
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