Results 51 to 60 of about 81,033 (303)
Exploring Luxury Brand Engagement In Developing Country: The Role Of Social Media Consumer Involvement [PDF]
E3S Web of ConferencesThis study learns the antecedents and consequences of consumer brand engagement in the Instagram account of luxury fashion brands. Customer involvement is the antecedent of consumer brand engagement, and the effects were in two variables, i.e., self ...
Fatmawati Indah +1 more
doaj +1 more source
The Use of Twitter by Luxury and Midscale Hotels [PDF]
, 2013 Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests.
Tselepidakis, Yolanda M
core +1 more source
Listening to Hong Kong children's perspectives through pretend play
British Educational Research Journal, EarlyView.Abstract Quality in early childhood education and care (ECEC) has become an increasing concern in recent years. The issue has been regularly discussed by different stakeholders. However, the rising concern regarding quality in ECEC has not seriously taken into account children's perspectives.
Suzannie K. Y. Leung
wiley +1 more source
Promotional Mix and Integration of Communication into Management Policy - Case Study [PDF]
Revista de Management Comparat International, 2016 In this paper are presented promotion strategies used by luxury brands in the new socio-economic context. Top 10 luxury goods companies are presented, with related indicators for the years 2012-2014.
Doina I. POPESCU
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The effect of vertical brand extensions on consumer-brand relationships in South Africa
South African Journal of Business Management, 2017 The purpose of this research is to evaluate the impact of the introduction of vertical brand extensions on Consumer-Brand Relationships (CBRs) in the mobile phone market. In particular, we aim at exploring the effect vertical brand extensions that luxury
O. Muroyiwa, R. Abratt, M. Mingione
doaj +1 more source
Managerial Success of Business in Luxury Consumer Goods: Chanel No.5 Brand Example
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 2022 Consumption is ever lasting no matter how differently it may occur. The increasing manufacturing since the industrial revolution has made redundant consumptions important.
Canan Tiftik
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Elegant disruption: how luxury and society can change each-other for good [PDF]
, 2012 This paper outlines the contemporary luxury sector, showing it is global, thriving and influential. It shows how creative destruction is typical in most industry sectors, including luxury, and how disruptive innovation by entrepreneurs is key to that ...
Bendell, Jem
core
British Educational Research Journal, EarlyView.Abstract The intersection of economic conditions and early years education has long been debated, particularly where financial constraints shape educational practice and professional realities. Türkiye, characterised by high inflation and structural vulnerabilities in purchasing power parity, provides a critical context for examining how economic ...
Ebru Aydın, Şerif Yüksel
wiley +1 more source
Making teaching more attractive: Promising evidence of impact from Australia
British Educational Research Journal, EarlyView.Abstract Sustaining teaching as a respected and attractive profession is more critical than ever, particularly as teachers' work becomes increasingly shaped by standardisation and accountability—conditions that have shown minimal positive impact while eroding the professional agency essential to job satisfaction.
Jennifer M. Gore +5 more
wiley +1 more source
Social Media Marketing Efforts of Luxury Brands on Instagram
Expert Journal of Marketing, 2019 Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media platforms enable different innovative strategies for an organization’s social media presence.
Simona VINEREAN , Alin OPREANA
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