Results 31 to 40 of about 1,747 (262)

Entry of Copycats of Luxury Brands

Marketing Science, 2017
We develop a game-theoretic model to examine the entry of copycats and its implications by incorporating two salient features; these features are two product attributes, i.e., physical resemblance and product quality, and two consumer utilities, i.e., consumption utility and status utility.
Sarah Yini Gao, Wei Shi Lim, Christopher S. Tang   +2 more
openaire   +3 more sources

Lost in aggregation? On the importance of local food price data for food poverty estimates

American Journal of Agricultural Economics, EarlyView.
Abstract This paper explores within‐country variations in food price dynamics and food poverty estimates by employing local market price data and national consumer price index (CPI) data. Our results show that national CPI data may be useful for approximating national trends but they fail to detect and identify spatial variations in local trends, which
Stephan Dietrich, Valerio Giuffrida, Bruno Martorano, Georg Schmerzeck, Marco Tiberti   +4 more
wiley   +1 more source

Research on cosmetic marketing from the perspective of social media: Based on the difference analysis of emerging brands and luxury brands in China [PDF]

SHS Web of Conferences
In contemporary society the social media is very popular, many brands in China choose to promote their products through social media, such as Tik Tok, Xiaohongshu and Weibo. Nowadays, some luxury brands have also invested in the promotion of social media.
Wang Yimeng
doaj   +1 more source

Fairness perceptions in marketing strategy and across the marketing mix: An integrative review and call to action

Consumer Psychology Review, EarlyView.
Abstract Fairness is a foundational and highly consequential construct in marketing, shaping purchase intentions, brand attitudes, complaints, boycotts, and word‐of‐mouth. Yet extant consumer research has largely concentrated on price fairness, leaving fairness across the rest of marketing strategy and the marketing mix comparatively underexplored ...
Elizabeth M. S. Friedman, Franklin Shaddy   +1 more
wiley   +1 more source

Humanizing brands through inclusive marketing: the role of social judgements and anthropomorphism in luxury and non-luxury branding

Fashion and Textiles
Inclusive marketing, which emphasizes diversity and representation, has gained recognition in the fashion industry but remains underexplored in luxury brand marketing. This study investigates how inclusive marketing impacts social judgements of brands (i.
Jung Eun Lee, Jia Wu
doaj   +1 more source

From Traditional Luxury to the Youthful Trend: Analysis of Gucci’s Brand Reinvention and Marketing Strategies in the Chinese Market [PDF]

SHS Web of Conferences
Against the backdrop of the continuous growth of the global luxury market, China has become a crucial consumption battleground. With the rise of the young consumer group, the main force of luxury consumption in China is accelerating its shift towards the
Wang Ruofan
doaj   +1 more source

DO BRAND SATISFACTION, BRAND LOYALTY, AND LUXURY BRAND ATTACHMENT STILL RELEVANT TO ESCALATE CUSTOMER ADVOCACYNOWADAYS? A CASE STUDY ON THE CUSTOMER OF MARKETPLACES SELLING LUXURY BRANDED DAILY ELECTRONIC EQUIPMENT IN THE INDONESIAN MARKET

Russian Journal of Agricultural and Socio-Economic Sciences, 2021
COVID – 19 pandemic comes up with chaos everywhere, especially in the economy. So much shifting has been occurring; the digital market is one of many things that a company should strive for, an example of shifting amidst the COVID – 19 pandemic.
Suryono I.A., Yacobus A., Brigitta M.Y.F.   +2 more
doaj   +1 more source

Listening to Hong Kong children's perspectives through pretend play

British Educational Research Journal, EarlyView.
Abstract Quality in early childhood education and care (ECEC) has become an increasing concern in recent years. The issue has been regularly discussed by different stakeholders. However, the rising concern regarding quality in ECEC has not seriously taken into account children's perspectives.
Suzannie K. Y. Leung
wiley   +1 more source

Digital marketing strategies for luxury fashion brands: A systematic literature review

International Journal of Information Management Data Insights
The main objective of this study is to examine how digital marketing strategies can be put into practice and integrated into the actual operation of luxury fashion brands.
Fung Yi Tam, Jane Lung
doaj   +1 more source

Leaving children behind for cross‐border education: Unveiling the emotional agency of international post‐graduate student mothers

British Educational Research Journal, EarlyView.
Abstract Despite growing interest in the internationalisation of higher education, the experiences of international student parents, particularly international student mothers, remain largely marginalised in research and policy. This paper examines the emotional agency of international student mothers who leave their children behind in their home ...
Anh Ngoc Quynh Phan, Ha Ngan Ngo, Chloe Le   +2 more
wiley   +1 more source