Cogent Psychology, 2021 This study examines the underlying mechanisms for predicting luxury purchase intentions in the context of an emerging market. The authors propose a conceptual model that tests the predictive role of culture and the mediating effect of individual values ...
Ayanda Zici +3 more
doaj +1 more source
Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands [PDF]
, 2017 This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are.
Garcia Medina, Irene +2 more
core +2 more sources
Customer commitment to luxury brands : antecedents and consequences [PDF]
, 2015 The intensifying competition in the luxury sector necessitates the need for managers to identify the factors underpinning customers' commitment to a luxury brand.
Adams +62 more
core +1 more source
Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands
, 2017 British and to a lesser extent, American luxury brands have played an important, if somewhat marginal, role in the international luxury fashion and accessories sector for some considerable time. Often these brands are long-established leaders in their field and their excellence readily acknowledged, for example Burberry was established in 1856, while ...
Doyle, Stephen, Moore, Christopher
openaire +2 more sources
Fashion\u27s Destruction of Unsold Goods: Responsible Solutions for an Environmentally Conscious Future [PDF]
, 2020 Over the past two years, headlines of fast-fashion and luxury brands burning their merchandise have flooded media outlets. While this came as a shock to the general public, it has actually been a standard industry practice for decades.
Elia, Ariele
core +1 more source
Multi‐Color Flexible Electrochromic Device for Smart Anti‐Counterfeiting
Angewandte Chemie, EarlyView.A versatile information encryption‐decryption platform using Zn anode‐based electrochromic devices enables multicolor, on‐demand, and multiple encryption modes, breaking through the limitations of conventional static displays that rely on static, pre‐designed patterns. ABSTRACT Information security is critically important.
Feifei Zhao +9 more
wiley +2 more sources
Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia
Media Ekonomi dan ManajemenThis study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years
Teresia Debby +4 more
doaj +1 more source
Between availability and prestige in the context of luxury democratization and brand image dilution [PDF]
Megatrend RevijaThe contemporary market of luxury products is undergoing profound changes due to the increasing availability of brands that were traditionally associated with exclusivity and social prestige.
Baltezarević Ivana +3 more
doaj +1 more source
Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan [PDF]
, 2015 Purpose - Against the background of increasing consumption of luxury fashion brands by young female consumers in Asian countries, this paper offers insights into the consumption motives and purchasing behaviour of that market segment in Taiwan. Design/
Chaney, Isabella +4 more
core +1 more source
The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand
Asian Journal of Technology Management, 2017 . The dynamic of global economy drives luxury fashion businesses to change. The primary channel of retailing for luxury fashion brand undergarment is offline stores because Luxury brands are expected to evoke uniqueness and exclusivity through high ...
Fitri Aprilianty +1 more
doaj +1 more source