Results 21 to 30 of about 1,747 (262)

Investigating the Causes and Consequences of Brand Attachment of Luxury Fashion Brand: the Role of Gender, Age, and Income

Media Ekonomi dan Manajemen, 2023
In recent years, luxury fashion brands have experienced drastic growth. This study examines how hedonic motivation, self-image congruence, brand experience, and brand attachment are interrelated factors driving the purchase intention of industrial luxury
Endy Gunanto Marsasi, Asih Dewi Yuanita
doaj   +1 more source

The dilemma of luxury brand extensions

Journal of Global Fashion Marketing, 2019
The present paper focuses on luxury brand perceptions and their effect on attitude towards brand extensions whilst addressing the moderating role of hedonism.
Kostoula Margariti, Christina Boutsouki, Leonidas Hatzithomas   +2 more
openaire   +2 more sources

Luxury Goods Marketing Strategies from the Perspective of Consumer Psychology [PDF]

SHS Web of Conferences
In the digital age, consumers’ perceptions and purchasing behaviors have suddenly shifted. This article analyzes the development path of luxury marketing strategies in the digital age.
Liu Yuxuan, Meng Yaxuan
doaj   +1 more source

How Brands Communicate Sustainability to Consumers: A Comparison Between Luxury and Fast Fashion Brands

Journal of Sustainability
This study aimed to investigate the ways in which luxury and fast fashion brands were communicating sustainability to consumers via their e-commerce websites.
Kendall Ludwig, Huantian Cao
doaj   +1 more source

Transparent Single‐Dye NIR Photonic Platform for Multimodal Optical Authentication

Advanced Optical Materials, EarlyView.
A single‐component DHP‐SQ dye integrates visible transparency, near‐infrared (NIR) fluorescence, and photothermal functionality into one molecular platform. NIR‐selective visualization transforms visually imperceptible printed patterns into readily authenticated information, while screen‐printing compatibility enables well‐defined patterning on diverse
Su Jeong Choi, Seung Hyeon Kim, Dayoung Shin, Yeongnam Heo, Minseo Kim, Ji Hyeon Lee, Ji‐Eun Jeong, Young‐Jae Jin, Jin Chul Kim, Hyoung Eun Bae, Young Hoon Son, Sung Jin Park, Sang Hwan Nam, Young Il Park, Hyocheol Jung   +14 more
wiley   +1 more source

The influence of luxury brand selfies on luxury brand preference

Manajemen dan Bisnis
In today’s digital era, the growing phenomenon of luxury brand selfies has sparked interest in understanding their impact on consumer attitudes. This study explores how sharing selfies featuring luxury brands on social media influences consumers’ preferences toward those brands.
Velian Zalfa, Popy Rufaidah
openaire   +1 more source

The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry

Agribusiness, EarlyView.
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley   +1 more source

Churned on the Farm, Valued by Customers: Southeast U.S. Consumers' Willingness‐to‐Pay for Farmstead Ice Cream

Agribusiness, EarlyView.
ABSTRACT Consumer demand for value‐added dairy products has grown substantially, yet consumer preferences for origin information (including farmstead) on ice cream remain underexplored. We used a stated preferences choice experiment to elicit consumers' willingness‐to‐pay (WTP) for ice cream across nine states in the Southeastern U.S.
Nama Raj Bhusal, Alicia Rihn, Liz Eckelkamp, Caitlin Zaring, Charley Martinez, Chris Boyer   +5 more
wiley   +1 more source

AI‐Based Immortality: The Ethical Advantage of the Aretai Approach

AI &Innovation, EarlyView.
ABSTRACT The convergence of artificial intelligence, digital identity technologies, and biogerontological ambitions has produced a novel set of philosophical problems that have not yet been adequately addressed within mainstream bioethical discourse. Digital life extension—encompassing AI‐generated avatars, neural data preservation, mind uploading, and
Mirko Daniel Garasic
wiley   +1 more source

The impact of country of origin on consumer purchase decision of luxury vs. fast fashion: case of Saudi female consumers

Humanities & Social Sciences Communications, 2023
The purpose of this paper is to examine the impact of country of origin on purchase decisions of luxury and fast fashion. The countries of origin include the US and European countries like France, Italy, UK, Spain, Germany, and Sweden.
Tagreed Saleh Abalkhail
doaj   +1 more source