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Online strategies of brands: A case of Portuguese luxury fashion designers [PDF]
Innovative Marketing, 2023 The assertive online strategies of Portuguese luxury fashion brands/designers (LFBDs) are essential for managers to succeed in the digital medium and establish long-lasting relationships with clients.
Sandrina Teixeira +3 more
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Frontiers in Psychology, 2020 Chinese consumers’ lavish and collective spending on Korean luxury cosmetics brands is well documented. This study examines why this consumption behavior occurs, hypothesizing that it is driven by a “fear of missing out” (FoMO).
Inwon Kang, Xue He, Matthew Minsuk Shin
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Luxury Branding in Emerging Markets [PDF]
, 2016 In March 2012, Gap entered the South African market, but with a different pricing strategy to the one followed in the USA. While the brand is known as an affordable clothing brand in the USA, its goods were priced substantially higher in South Africa than in the USA.
Stiehler, B, Lee, LW
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Управленец, 2021 In the age of consumption, customers prefer high-quality and exclusively designed luxury brands. This trend is based on a variety of reasons, such as the manifestation of status and wealth, as well as positive emotions and symbolic power created by these
Esra Özkan Pir, Evrim Derinözlü
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Cogent Psychology, 2021 This study examines the underlying mechanisms for predicting luxury purchase intentions in the context of an emerging market. The authors propose a conceptual model that tests the predictive role of culture and the mediating effect of individual values ...
Ayanda Zici +3 more
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The luxury brand strategy challenge [PDF]
Journal of Brand Management, 2009 In the last two decades, luxury brand management has generated much interest and discussions in both academic and business circles. Among business leaders, the debates have been related to the associated challenges and paradoxes that have emerged as a result of the evolution of luxury since it became a consolidated economic sector in the late 1990s ...
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Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia
Media Ekonomi dan ManajemenThis study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years
Teresia Debby +4 more
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Between availability and prestige in the context of luxury democratization and brand image dilution [PDF]
Megatrend RevijaThe contemporary market of luxury products is undergoing profound changes due to the increasing availability of brands that were traditionally associated with exclusivity and social prestige.
Baltezarević Ivana +3 more
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The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand
Asian Journal of Technology Management, 2017 . The dynamic of global economy drives luxury fashion businesses to change. The primary channel of retailing for luxury fashion brand undergarment is offline stores because Luxury brands are expected to evoke uniqueness and exclusivity through high ...
Fitri Aprilianty +1 more
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Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands
, 2017 British and to a lesser extent, American luxury brands have played an important, if somewhat marginal, role in the international luxury fashion and accessories sector for some considerable time. Often these brands are long-established leaders in their field and their excellence readily acknowledged, for example Burberry was established in 1856, while ...
Doyle, Stephen, Moore, Christopher
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