Results 41 to 50 of about 1,747 (262)

European luxury fashion brand advertising and marketing relating to nostalgia

Studies in Communication Sciences, 2019
This research seeks to examine how European luxury fashion brands use nostalgia in their advertising and marketing, and the benefits of using nostalgia by analyzing selected adverts from Vogue magazine. The research adopts Narrative Transportation Theory,
Pelin Ok
doaj   +1 more source

Exploring Luxury Brand Engagement In Developing Country: The Role Of Social Media Consumer Involvement [PDF]

E3S Web of Conferences
This study learns the antecedents and consequences of consumer brand engagement in the Instagram account of luxury fashion brands. Customer involvement is the antecedent of consumer brand engagement, and the effects were in two variables, i.e., self ...
Fatmawati Indah, Mawaddah Zainab Zuhratul   +1 more
doaj   +1 more source

Biographies, ontological security and the socio‐spatial politics shaping teachers' mobility in remote Australia

British Educational Research Journal, EarlyView.
Abstract The global teacher shortage continues to intensify, with disparate impacts across geographic and socio‐economic communities. In Queensland, Australia, where this study originates, post‐COVID teacher shortages have intensified workforce pressures, leaving several regional, rural and remote schools as some of the ‘hardest‐to‐staff’ in the ...
Matthew Readette, Reece Mills, Terri Bourke, Simone White, Martin Mills, Lisa van Leent   +5 more
wiley   +1 more source

Promotional Mix and Integration of Communication into Management Policy - Case Study [PDF]

Revista de Management Comparat International, 2016
In this paper are presented promotion strategies used by luxury brands in the new socio-economic context. Top 10 luxury goods companies are presented, with related indicators for the years 2012-2014.
Doina I. POPESCU
doaj  

The effect of vertical brand extensions on consumer-brand relationships in South Africa

South African Journal of Business Management, 2017
The purpose of this research is to evaluate the impact of the introduction of vertical brand extensions on Consumer-Brand Relationships (CBRs) in the mobile phone market. In particular, we aim at exploring the effect vertical brand extensions that luxury
O. Muroyiwa, R. Abratt, M. Mingione
doaj   +1 more source

English teachers' journeys since the 2020 Iteration of Black Lives Matter

British Educational Research Journal, EarlyView.
Abstract The 2020 resurgence of Black Lives Matter (BLM) mobilised students in England to demand greater representation of racially minoritised voices in English curriculums—a call highlighted by stark inequity: just 1.5% of GCSE texts studied are by racially minoritised authors, despite racially minoritised students comprising 38.0% of the student ...
Adrian Fernandes
wiley   +1 more source

Bricks, knots, and bodies: Material encounters and the affective making of masculinity

British Educational Research Journal, EarlyView.
Abstract This paper examines how creative research methods do not just capture boys' experiences of masculinity, but actively materialise them. Drawing on two arts‐based activities used in school‐based fieldwork (a mannequin‐based exercise with one participant and a Lego‐building workshop with a small peer group), the paper analyses how materials ...
Huw Berry‐Downs
wiley   +1 more source

Widening participation and the changing risks of higher education: Working‐class women's pathways via access courses across two decades

British Educational Research Journal, EarlyView.
Abstract Widening participation (WP) in higher education (HE) remains a central concern within UK educational and social policy. It seeks to address the underrepresentation of specific social groups by tailoring university access to their distinct needs.
Sarah McLaughlin, Richard Waller
wiley   +1 more source

Social Media Marketing Efforts of Luxury Brands on Instagram

Expert Journal of Marketing, 2019
Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media platforms enable different innovative strategies for an organization’s social media presence.
Simona VINEREAN , Alin OPREANA
doaj  

The analysis of the intention purchase customers of luxury brand by recognizing the effect marketing activities on the social media [PDF]

کاوش‌های مدیریت بازرگانی
Introduction: Today, consumers' understanding of luxury brands is increasing, and gaining a better understanding of consumer behavior toward luxury brands is extremely important for building, managing and maintaining luxury brands.
Fatemeh Jamiri, Mina Ranjbarfard, Soheila Mehmannavazan   +2 more
doaj   +1 more source