Results 41 to 50 of about 81,033 (303)

Lost in aggregation? On the importance of local food price data for food poverty estimates

American Journal of Agricultural Economics, EarlyView.
Abstract This paper explores within‐country variations in food price dynamics and food poverty estimates by employing local market price data and national consumer price index (CPI) data. Our results show that national CPI data may be useful for approximating national trends but they fail to detect and identify spatial variations in local trends, which
Stephan Dietrich, Valerio Giuffrida, Bruno Martorano, Georg Schmerzeck, Marco Tiberti   +4 more
wiley   +1 more source

Humanizing brands through inclusive marketing: the role of social judgements and anthropomorphism in luxury and non-luxury branding

Fashion and Textiles
Inclusive marketing, which emphasizes diversity and representation, has gained recognition in the fashion industry but remains underexplored in luxury brand marketing. This study investigates how inclusive marketing impacts social judgements of brands (i.
Jung Eun Lee, Jia Wu
doaj   +1 more source

Research on cosmetic marketing from the perspective of social media: Based on the difference analysis of emerging brands and luxury brands in China [PDF]

SHS Web of Conferences
In contemporary society the social media is very popular, many brands in China choose to promote their products through social media, such as Tik Tok, Xiaohongshu and Weibo. Nowadays, some luxury brands have also invested in the promotion of social media.
Wang Yimeng
doaj   +1 more source

The Cost of the National Disability Insurance Scheme: Australia's Print‐Media Discourse

Australian Journal of Social Issues, EarlyView.
ABSTRACT This paper examines the way that Australian newspapers have framed the cost of the National Disability Insurance Scheme (NDIS). Introduced in 2013, the NDIS represented a major change in Australia's disability support policy, moving for the first time to a nationwide universal insurance model.
Meera Chinnappa, Jennifer Smith‐Merry, Kuo‐yi Jade Chang   +2 more
wiley   +1 more source

DO BRAND SATISFACTION, BRAND LOYALTY, AND LUXURY BRAND ATTACHMENT STILL RELEVANT TO ESCALATE CUSTOMER ADVOCACYNOWADAYS? A CASE STUDY ON THE CUSTOMER OF MARKETPLACES SELLING LUXURY BRANDED DAILY ELECTRONIC EQUIPMENT IN THE INDONESIAN MARKET

Russian Journal of Agricultural and Socio-Economic Sciences, 2021
COVID – 19 pandemic comes up with chaos everywhere, especially in the economy. So much shifting has been occurring; the digital market is one of many things that a company should strive for, an example of shifting amidst the COVID – 19 pandemic.
Suryono I.A., Yacobus A., Brigitta M.Y.F.   +2 more
doaj   +1 more source

Evaluating the Perception of Luxury Brands in Today\u27s Marketplace and the Impact of the Digital Age on these Brands [PDF]

, 2016
“In spite of the global recession, luxury seems to be everywhere. Luxury is a term that is routinely used in our everyday life: a promise of decadence and a dream of an exclusive lifestyle, a key component of marketing management and a tagline in ...
Turner, Mary M
core   +1 more source

Digital marketing strategies for luxury fashion brands: A systematic literature review

International Journal of Information Management Data Insights
The main objective of this study is to examine how digital marketing strategies can be put into practice and integrated into the actual operation of luxury fashion brands.
Fung Yi Tam, Jane Lung
doaj   +1 more source

From Traditional Luxury to the Youthful Trend: Analysis of Gucci’s Brand Reinvention and Marketing Strategies in the Chinese Market [PDF]

SHS Web of Conferences
Against the backdrop of the continuous growth of the global luxury market, China has become a crucial consumption battleground. With the rise of the young consumer group, the main force of luxury consumption in China is accelerating its shift towards the
Wang Ruofan
doaj   +1 more source

An Analysis of Chinese acquisitions of Made in Italy firms in the luxury sector [PDF]

, 2014
Outward Foreign Direct Investment (OFDI) from emerging economies has begun to increase significantly and has been growing at a faster pace than Foreign Direct Investment (FDI) from the developed world.
Brennan, Louis, Vecchi, Alessandra
core   +1 more source

European luxury fashion brand advertising and marketing relating to nostalgia

Studies in Communication Sciences, 2019
This research seeks to examine how European luxury fashion brands use nostalgia in their advertising and marketing, and the benefits of using nostalgia by analyzing selected adverts from Vogue magazine. The research adopts Narrative Transportation Theory,
Pelin Ok
doaj   +1 more source