Results 61 to 70 of about 81,033 (303)
British Educational Research Journal, EarlyView.Abstract Despite growing interest in the internationalisation of higher education, the experiences of international student parents, particularly international student mothers, remain largely marginalised in research and policy. This paper examines the emotional agency of international student mothers who leave their children behind in their home ...
Anh Ngoc Quynh Phan +2 more
wiley +1 more source
Cross Cultural Consumers Perceptions of Country-of-Origin and Luxury Brands
Jurnal Akuntansi, Manajemen dan Ekonomi, 2017 Understanding consumer behavior in the luxury industry is important. The extant literature suggests that cross-cultural conditions reflect the existence of differences in behavior and perceptions of consumers. This research investigated the way consumers
Handini Audita, Michael Marck
doaj
Digital Transformation for Eco‐Innovation: Evidence From Agriculture 4.0 Adoption in Wine Firms
Business Strategy and the Environment, EarlyView.ABSTRACT Firms face a fundamental strategic dilemma: how to align digital transformation with environmental sustainability while maintaining competitive advantage. Drawing on the eco‐innovation and green business strategy literature, this paper investigates how Agriculture 4.0 technologies act as enablers of sustainability strategies.
Alessandro Muscio +2 more
wiley +1 more source
BRAND SIGNIFICANCE IN THE MARKETING OF LUXURY WATCHMAKING. QUALITATIVE RESEARCH ON THE BUCHAREST MARKET [PDF]
Annals of the University of Oradea: Economic Science, 2016 In a globalized socio-economic environment, where the 'citizen-consumer' is disillusioned, luxury is a societal response that sociologist Robert Ebguy calls the 'society of consolation'.
Nicolae Alexandru Tiberiu Pop +1 more
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Scarcity as a Desirable Attribute of Luxury Fashion Brands in Millennial Marketing
Tržište, 2019 Purpose – Marketing literature considers scarcity a mechanism that increases the desirability of the offer and an inherent attribute of luxury products. This market needs to capture the millennial segment.
Javier F. de la Ballina +1 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT In response to growing global challenges, this study explores how social entrepreneurship within the Edible City movement contributes to building resilient, sustainable, and equitable urban food systems. Drawing on semistructured interviews with over 70 stakeholders across five cities—Berlin, Andernach, Oslo, Rotterdam, and Havana—we ...
Ina Säumel +6 more
wiley +1 more source
Le fondazioni culturali delle corporate del lusso. Collezioni d’arte aziendali, mecenatismo e sponsorizzazione [PDF]
, 2018 At the heart of the growing entrepreneurial partnership between luxury brands and the art business, we can see a structural closeness of two realities that today are more than ever in a winning conjunction for the spread of culture.
Sara Mazzotta
core
, 2017 As músicas do gênero funk ostentação vêm ganhando destaque na mídia brasileira. Suas letras carregam os nomes de diversas marcas de grifes nacionais e internacionais, e direcionam para o consumo dessas marcas globalizadas com o intuito de vender um ...
Constante, Robson da Silva +1 more
core +2 more sources
Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases
Business Strategy and the Environment, EarlyView.ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma +3 more
wiley +1 more source
Management Dynamics in the Knowledge Economy, 2015 The present paper compares the luxury consumption in Russia with that in the post-communist countries of the former Soviet bloc. The aim of this research is to find out the common and specific about an attitude to global luxury brands in Russia and ...
Marina OCHKOVSKAYA
doaj