Results 131 to 140 of about 80,251 (303)
Brand gender and cross-gender extensions. [PDF]
Afin de se développer et de générer des profits, la plupart des marques de luxe utilisent les stratégies d’extension de marque, c'est-à-dire qu’elles essaient de s’introduire dans de nouvelles catégories de produits.
Nyeck, Simon, Veg, Nathalie
core
The emergence of pan-Asian brands: regional strategies of Japanese cosmetic brands [PDF]
, 2009 In this article, I analyse the regional strategy of luxury Japanese cosmetics brands to investigate the claim of the Japanisation of Asia. I begin by examining the emergence of pan-Asian advertising for Japanese cosmetic brands, then make the case for an
Oyama, Shinji
core
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
Когниция, коммуникация, дискурсThe article highlights the role of symbols in digital storytelling that is becoming an effective marketing strategy. Digital technologies made storytelling on websites and social media platforms multimedia and multimodal and opening up new creativity ...
Alla Belova
doaj +1 more source
Journal of Traumatic Stress, EarlyView.Abstract Forcible displacement due to war and persecution has reached unprecedented heights across the globe. The mental health impact of trauma and displacement on refugee communities is profound. Although there are several evidence‐based therapies that are efficacious in reducing symptoms of posttraumatic stress disorder and depression in refugees ...
Angela Nickerson +4 more
wiley +1 more source
Knee Surgery, Sports Traumatology, Arthroscopy, EarlyView.Abstract The integration of artificial intelligence (AI), the rise of mega‐journals, and the manipulation of impact factors present challenges to scientific integrity. These trends threaten the core principles of objectivity, reproducibility, and transparency.
Mahmut Enes Kayaalp +12 more
wiley +1 more source
ECONOMICSIn the highly competitive luxury hospitality sector, it is essential to understand the factors that influence consumers’ intentions to visit. This study purposes to examine the psychological internal relationships among celebrity, consumer, and hotel ...
Trung Duong Bao +3 more
doaj +1 more source
LEADING FROM THE GREEN ZONE: WHY THE NEXT LEADERSHIP REVOLUTION STARTS IN THE NERVOUS SYSTEM
Leader to Leader, EarlyView.Abstract The author is founding director of the Executive Mind Leadership Institute, and a professor at the Drucker Graduate School of Management. He notes that as leaders face constant uncertainty and disruption, concepts like growth mindset, positivity, and emotional intelligence are useful “but insufficient.” The body must be considered, as well as ...
Jeremy Hunter
wiley +1 more source
Don't You Know That You're Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity
Psychology &Marketing, EarlyView.ABSTRACT Research on misinformation has focused on message content and cognitive bias, overlooking how source type shapes toxic engagement. This study addresses that gap by showing that influencer‐driven misinformation does not merely increase toxicity: it reconfigures its nature and persistence through relational and social influence mechanisms ...
Giandomenico Di Domenico +2 more
wiley +1 more source
Brand Tracking on Social Media: The Role of Country of Origin Perceptions [PDF]
, 2016 Marketers are now almost a decade into using social media as another outlet in developing brand relationships with consumers. Yet an understanding of how consumers interact with brands online is still in its infancy.
Lu, Hang, Pokrywczynski, James
core +1 more source