Results 231 to 240 of about 1,747 (262)

Strategic Approaches to Augmented Reality Deployment by Luxury Brands

Journal of Business Research, 2021
Joonas Rokka, Katherine Duffy, Ana Javornik   +2 more
exaly  

The Evolution of Luxury: Brand Management of Luxury Brands, Old and New

2017
Ph. D.
openaire   +1 more source

The Effect of Sustainable Product Innovation on the Consumer–Luxury Brand Relationship: The Role of Past Identity Salience

Journal of Business Research, 2022
Aurélie Hemonnet-Goujot, Aurelie Kessous   +1 more
exaly  

The Role of Brand Coolness in the Masstige Co-Branding of Luxury and Mass Brands

Journal of Business Research, 2022
Suzuki Satoko
exaly  

Enhancing Brand Coolness Through Perceived Luxury Values: Insight From Luxury Fashion Brands

Journal of Retailing and Consumer Services, 2020
Sandra Loureiro, Jano Jiménez-Barreto, Jaime Romero   +2 more
exaly  

The Role of Art Infusion in Enhancing Pro-Environmental Luxury Brand Advertising

Journal of Retailing and Consumer Services, 2022
Park Thaichon, Sara Quach, Felix Septianto   +2 more
exaly  

“You Are Too Friendly!” The Negative Effects of Social Media Marketing on Value Perceptions of Luxury Fashion Brands

Journal of Business Research, 2020
Hyunjoo Im, Hye-Young Kim
exaly  

Is Luxury Just a Female Thing? The Role of Gender in Luxury Brand Consumption

Journal of Business Research, 2013
Karin Teichmann, Nicola E Stokburger-Sauer   +1 more
exaly  

Luxury fashion branding

Journal of Fashion Marketing and Management: An International Journal, 2013
Ian Phau, Min Teah
openaire   +1 more source

Co-Creating Value for Luxury Brands

Journal of Business Research, 2010
Caroline Tynan, Sally Mckechnie
exaly