Results 251 to 260 of about 1,747 (262)

Increasing Customer Equity of Luxury Fashion Brands Through Nurturing Consumer Attitude

Journal of Business Research, 2012
Kyung Hoon Kim, Eunju Ko
exaly  

The Relationship Between Brand Equity and Firms’ Performance in Luxury Hotels and Chain Restaurants

Tourism Management, 2005
Woo Gon Kim, Hong-Bumm Kim
exaly  

Effect of a Brand Story Structure on Narrative Transportation and Perceived Brand Image of Luxury Hotels

Tourism Management, 2019
Kyungin Ryu, Susan Gordon, Xinran Lehto
exaly  

Designing Luxury Brands

2018
openaire   +2 more sources

Purchase Intention for Luxury Brands: A Cross Cultural Comparison

Journal of Business Research, 2012
exaly  

Branding Luxury Travel

2022
openaire   +1 more source

LUXURY BRAND COMMUNICATION

2020
openaire   +1 more source

Art as a Means to Recreate Luxury Brands' Rarity and Value

Journal of Business Research, 2018
exaly  

Branding in Fashion and Luxury

2009
Tim Jackson, David Shaw
openaire   +1 more source

LUXURY BRAND MANAGEMENT

2020
openaire   +1 more source