Results 271 to 280 of about 81,033 (303)

Femvertising practices on social media: a comparison of luxury and non-luxury brands

Journal of Product and Brand Management, 2022
Nina Michaelidou, Leonidas Hatzithomas
exaly  

Luxury consumption and luxury brands

2017
Annamma Joy, Russell Belk, Rishi Bhardwaj   +2 more
openaire   +1 more source

Luxury marketing : creating and branding luxuries

2007
Στη παρούσα εργασία γίνεται μία προσπάθεια προσέγγισης του luxury marketing, ξεκινώντας από την οριοθέτηση των βασικών εννοιών οι οποίες αποτελούν αντικείμενο μελέτης της εργασίας, κάνοντας μία προσπάθεια κατηγοριοποίησης των καταναλωτών luxury αλλά και των τύπων luxury, κάνοντας αναφορά στον ρόλο των media στο χτίσιμο ενός luxury brand, στις ρίζες των
openaire   +1 more source

Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands

Journal of Retailing and Consumer Services, 2020
Sandra Maria Correia Loureiro, Jano Jiménez-Barreto, Jaime Romero   +2 more
exaly  

“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands

Journal of Business Research, 2020
Hyunjoo Im, Hye-Young Kim
exaly  

Luxury fashion branding

Journal of Fashion Marketing and Management: An International Journal, 2013
Ian Phau, Min Teah
openaire   +1 more source

Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands

Journal of Business Research, 2021
Eunju Ko
exaly  

Customers’ motivation to engage with luxury brands on social media

Journal of Business Research, 2020
Saleh Bazi, Raffaele Filieri, Matthew Gorton   +2 more
exaly  

Co-creating value for luxury brands

Journal of Business Research, 2010
Caroline Tynan, Sally Mckechnie
exaly  

Understanding Luxury Branding

Media Asia, 2011
Aarzoo Daswani, Varsha Jain
openaire   +1 more source