Results 281 to 290 of about 81,033 (303)

Increasing customer equity of luxury fashion brands through nurturing consumer attitude

Journal of Business Research, 2012
Kyung Hoon Kim, Eunju Ko
exaly  

Luxury Brand Development

Marketing Review St. Gallen, 2012
openaire   +2 more sources

Impact of self on attitudes toward luxury brands among teens

Journal of Business Research, 2012
Luciana Gil
exaly  

Authenticity in luxury branding

2020
Felicitas Morhart, Lucia Malär
openaire   +1 more source

Customer commitment to luxury brands: Antecedents and consequences

Journal of Business Research, 2016
Paurav Shukla, Jaywant Singh
exaly  

Imperative challenge for luxury brands

International Journal of Retail and Distribution Management, 2019
Jung-Hwan Kim
exaly  

Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands

Fashion Theory, 2012
Jeff Jianfeng Wang, Ricky Y K Chan
exaly  

Purchase intention for luxury brands: A cross cultural comparison

Journal of Business Research, 2012
exaly  

Designing Luxury Brands

2018
openaire   +2 more sources

Why Do Consumers Buy Counterfeit Luxury Brands?

Journal of Marketing Research, 2009
exaly