Results 291 to 300 of about 81,033 (303)

Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each

Journal of Business Research, 2012
Boonghee Yoo
exaly  

Branding Luxury Travel

2022
openaire   +1 more source

LUXURY BRAND COMMUNICATION

2020
openaire   +1 more source

Branding in Fashion and Luxury

2009
Tim Jackson, David Shaw
openaire   +1 more source

Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands

International Journal of Research in Marketing
Wuxia Bao, Liselot Hudders, Shubin Yu
exaly  

Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market

Journal of Retailing and Consumer Services
Purva Sharma, Ankur Srivastava, Veenu Sharma   +2 more
exaly  

Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands

Journal of Retailing and Consumer Services, 2017
exaly  

Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands

Journal of Business Research, 2017
exaly  

LUXURY BRAND MANAGEMENT

2020
openaire   +1 more source

Selling Luxury Brands Online

Journal of Internet Commerce, 2005
exaly