Results 241 to 250 of about 1,747 (262)

Effects of Mergers and Acquisitions on Brand Loyalty in Luxury Brands: The Moderating Roles of Luxury Tier Difference and Social Media

Journal of Business Research, 2020
Yerim Chung, Alex Jiyoung Kim
exaly  

Contributing Clarity by Examining Brand Luxury in the Fashion Market

Journal of Business Research, 2012
Karen W Miller
exaly  

Should Luxury Brands Say It Out Loud? Brand Conspicuousness and Consumer Perceptions of Responsible Luxury

Journal of Business Research, 2017
Joëlle Vanhamme, Catherine Janssen
exaly  

Understanding Luxury Branding

Media Asia, 2011
Aarzoo Daswani, Varsha Jain
openaire   +1 more source

Authenticity in luxury branding

2020
Morhart, Felicitas, Malär, Lucia Andrea
openaire   +1 more source

Fashion Marketing of Luxury Brands: Recent Research Issues and Contributions

Journal of Business Research, 2012
Eunju Ko, Carol M Megehee
exaly  

Luxury Brand Development

Marketing Review St. Gallen, 2012
openaire   +2 more sources

Values Associated With Luxury Brand Consumption and the Role of Gender

Journal of Business Research, 2017
Eric Tafani, Franck Vigneron, Elyette Roux   +2 more
exaly  

The Effect of a Limited-Edition Offer Following Brand Dilution on Consumer Attitudes Toward a Luxury Brand

Journal of Retailing and Consumer Services, 2017
Jacqueline Eastman, Hyunju Shin
exaly  

Why Do Consumers Buy Counterfeit Luxury Brands?

Journal of Marketing Research, 2009
Sankar Sen, Keith Wilcox
exaly