Results 111 to 120 of about 6,327 (261)
Rooted in Responsibility: How Evolutionary Cues Influence Green Consumption?
Psychology &Marketing, EarlyView.ABSTRACT Growing concerns about sustainable consumption have prompted marketers to identify drivers of consumers' green decision‐making, yet limited research has explored the effect of evolutionary cues on green consumption. Drawing on evolutionary psychology and regulatory focus theory, this research examines whether long‐term (vs. short‐term) partner
Yee Qin Lee +3 more
wiley +1 more source
How and Under What Conditions Self‐Conscious Emotions Influence Word of Mouth and Decisions to Buy
Psychology &Marketing, EarlyView.ABSTRACT Shame and pride are two self‐conscious consumer emotions that govern social behavior and can be effective gate‐ways for managerial influence. Conditions producing shame and pride are manipulated to explain how criticisms/disapproval and compliments/praise, respectively, lead to word of mouth communications and decisions to buy.
Mateus Manfrin Artêncio +3 more
wiley +1 more source
Ianna Journal of Interdisciplinary StudiesBackground: Conspicuous consumption, particularly luxury goods, is becoming increasingly prevalent in Indonesia, driven by materialism and specific money attitudes.
Honey Wahyuni Sugiharto Elgeka
doaj
The Contextual Autonomy Principle: When and Why Social Service Robots Are Perceived as Ethical
Psychology &Marketing, EarlyView.ABSTRACT As social service robots move into both public and private settings, perceived ethicality becomes a key condition of adoption. We propose that the same robotic capability can acquire different ethical meanings depending on context, governance form, and social presence. Across three studies, we show that restaurant (vs.
Lars Meyer‐Waarden, Julien Cloarec
wiley +1 more source
Beyond the Shelf: Navigating Scarcity in the Digital Age
Psychology &Marketing, EarlyView.ABSTRACT Scarcity is a well‐established marketing tactic, yet its effects in digital retail environments remain less well understood. This research examines how different types of online scarcity cues influence consumer behavior and whether some cues may produce unintended responses.
Jennifer L. Stevens +2 more
wiley +1 more source
Vulgar things: Moral dilemmas of luxury consumption in an unequal society. [PDF]
J Consum CultHuigen B.
europepmc +1 more source
Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective
Psychology &Marketing, EarlyView.ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva +4 more
wiley +1 more source
When Low Independence Fuels Luxury Consumption: Uniqueness as a Defense Mechanism During Collective Threats. [PDF]
Behav Sci (Basel)Yook J, Han S.
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova +3 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa +3 more
wiley +1 more source